Fitting the SEO to the Client
Your Best SEO Tools
If good SEO is essential to your business, then you’ll need to be able to monitor it, right down to the smallest full-stop. There are six main types of tools you can look after your site and its ranking with, and here’s a quick rundown of them.
Keyword analysis tools
Keywords bring visitors to your site, so your keywords are vital – the better they work, the more traffic you’ll have.
It’s become harder to perform decent keyword analysis because Google AdWords’ Keyword Planner effectively hides the data. However, you must try your best to analyse the traffic coming to you, as well as to interpret it. Interpretation is as important as the information itself.
Rankings tools
You need to know where your site ranks. These tools also tell you which of your marketing campaigns is working the best so you can decide whether to use the same techniques elsewhere. You’ll be able to get the most out of your efforts and see your traffic grow. These ranking tools mean you can monitor your traffic and ranking without having to schlep though pages and pages of search results.
Content effectiveness tools
All SEO ranking signals – good and bad – are stimulated by content, so make sure yours is as good as possible. It can be difficult to come up with new ideas and content every day or every week, but it’s necessary. Having this sort of tool can guide you to topics and subjects that are trending and away from ones that get little attention.
Link building tools
Link building is a bit frowned-upon by Google, but it’s one of the biggest ranking factors we have. Nowadays, however, link building is a classier affair, with guest posts and links embedded in proper blog posts, with punctuation and all that. If the content is high enough quality, a bit of mutual link building works wonders.
Link removal tools
It can happen to anyone – you may get hit by a Google penalty or you may have some old, defunct links knocking about that make you look untrustworthy. Getting rid of deadwood brings new life to your blog and certainly doesn’t do your ranking any harm.
More technical SEO tools
Maybe this is for the nerds, but being able to get into the nuts and bolts of your site and being able to tinker with them can help you to fine tune your SEO to the nth degree.
About the author
PAUL SMITH - For over 20 years I have worked with businesses, enterprises and brands in Australia, NZ, UK and US to drive digital marketing growth using organic and paid traffic strategies. No fluff or BS, just straight-forward return on investment.
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