WordPress vs Business Catalyst

WordPress vs Business Catalyst

Which CMS platform is right for you?

wordpress-bcThe web design industry has seen a massive improvement in Content Management Systems in the last few years, handing control of a website back to business owners. Our first choice systems are the open source solution provided by WordPress and the paid platform developed by Adobe called Business Catalyst.

Both platforms are excellent options for managing your website yourself. Let’s take a look at the pros and cons of each.

WordPress

Pros:

  • Free to use
  • Very easy to use
  • A variety of plug-ins allow you to add features and functionality
  • Search engine friendly
  • Great blogging engine
Cons:
  • Not ideal for large e-commerce sites
  • Lacks integration with stats, customer database, email marketing
  • On-going security concerns – extra back ups required

Business Catalyst

Pros:
  • Integrated solution – email marketing, customer database, analytics, e-commerce are all in one place
  • Offers more flexibility for the layout and design
  • Very easy to use
  • Bursting with features to make running an online business easier
  • Comprehensive e-commerce options
  • SiteWalk tool offers the ability to just point and click to update webpages
Cons:
  • Not open source
  • More development costs
  • No third party plug-ins
  • Limited community support
So which is the overall best solution? As a rule, we offer Business Catalyst as the preferred option to businesses looking to sell products online. WordPress does have some excellent e-commerce plug-ins, but Business Catalyst is so much more comprehensive.
Small to medium websites – WordPress
Medium to large e-commerce websites – Business Catalyst

Want to know some more? Contact us today to discuss which platform meets your needs.

If you need any help or advice for your own digital strategy, simply get in touch! You can also follow Viva Digital on Facebook to receive regular news, tips and how-tos in your feed. Thanks for reading.

Picture of Paul Smith

Paul Smith

With more than 25 years of industry experience in the UK, USA and Australia under his belt, Paul Smith is a seasoned professional who will infuse your digital marketing with his wealth of knowledge and expertise. Paul specialises in digital strategy, SEO and data analytics.

WordPress vs Business Catalyst