Six Key Benefits of WooCommerce
The WordPress plug-in WooCommerce was launched in 2011 and has found immense popularity among thousands of online businesses. It’s a user-friendly piece of kit that allows traders and businesses to sell their wares online with the minimum of fuss and techy smarts. If you’re thinking of setting up an online store, here’s six reasons why you should choose WooCommerce.
If you already use WordPress, you’ll find WooCommerce familiar
If you’re already using WordPress then adapting to WooCommerce will be a cinch. It’s a WP plug-in so it’ll show you the same sort of environment and user interface, so you won’t have to navigate a whole new platform in order to open your new shop. Starting a business is complicated enough, so you’ll be grateful for at least one walk in the park.
WooCommerce looks classy and professional
It’s doesn’t cost anything, but you get the real deal with WC. It includes order tracking, tools to keep customers engaged with your business, as well as lots of different shipping and tax options. One thing that keeps the punters coming back is ease of doing business with you, and they’ll find that here.
It’s very stable and secure
As with the rest of WordPress, WooCommerce is updated regularly and devs are always on the lookout for security issues. It always stays in tune with WordPress updates and so won’t get many bugs. Even if the odd bug does show itself, it’ll be dealt with swiftly and firmly. There’ll be no viruses stemming from this plug-in.
Analytics made easy
You need an analytics tool to keep track of your ecommerce business and its site, but if you’re new to analytics it can be daunting. WooCommerce has its own inbuilt tools and they make it all very simple – customer stats, average order totals and so on – everything’s presented in pie graphs. You can see how you’re doing at a glance without bustig out the maths.
It’s very flexible
You can change what you want, when you want. It’s almost like having a virtual shop window that you can stick sale prices in, move items around and change with the season. The operating system accepts many types of payment, to, which makes life easier for overseas customers.
It’s very customisable
There’s loads of customisation options and they’re pretty cheap – around AUS$50 each, although you can buy discounted bundles. There’s 63 themes available, so once you’ve settled on your ideal one, you can fiddle with the settings to perfect your storefront.
The best thing about WooCommerce, however, is that it’s free to download. If you’re just starting out, this is a massive bonus – fancier themes can wait until you’re making the profit you deserve.
We have over 6 years experience of building successful WooCommerce stores. Give me a call directly on 0475 045 034 or send me an email.