The Top Nine Benefits of WordPress for Your Business Website
One: WordPress is Open Source
When WordPress started back in 2003, people saw the fact that it was open-source as a problem – no-one owned the code and so no-one was compelled to support it and keep it going. No ONE person or company, that is. This weakness has actually become its greatest strength because there are literally thousands of developers all over the world working on the code to improve it and keep it fresh and safe. Their hard work brings you new security features as well as fancy widgets on a regular basis – for free!
Two: There are no WordPress suppliers
By using WordPress you’ll never have to be dependent to a provider again. WordPress means you’ll never be locked into a particular provider or development system and so you can move it to any new host you want, any time you want.
Three: Using WordPress makes your SEO a breeze
Even though WP started off as a platform for blogs, the last decade has seen it evolve into a reliable and nifty content management system (CMS) that can be adapted to pretty much any use. One of the things that has endeared it to bloggers and company owners is its slew of very effective search engine optimisation (SEO) features. These features are actually part of the basic CMS, so whatever you do, WP has SEO in mind. As we all know, whether we’re bloggers or sellers, you can’t run a business online without SEO.
Four: WordPress is easy for even beginners to use
Everyone starting out with WordPress is blown over by how easy it is to administer it. Writing new articles, as well as publishing and changing them is a pushover. It’s also a real boon to company owners because they can easily train new employees to work on the company website. Chances are the new guys will already have WP experience, but if they don’t, their friends will. WordPress is so widely-used it’s hard to get away from! Many people have described WP as “idiot-proof”.
Five: WordPress has loads of plug-ins
The great popularity of WP has led to the many developers who like to work on it to create lots of plug-ins, or extensions. Plug-ins are pieces of code that, well, plug in, to the core functions of your WP site. Most of these plug-ins are available for free, or for a modest charge and using them saves your developer (if you use one) time and so saves you money.
Six: WordPress is mature and very stable
WordPress was released on May 27, 2003, and has now been refined for more than two decades of bug fixes and security updates. That track record is exactly why people trust it: it is not the buggy, unstable platform some still assume. Two decades of continuous development have made WP sleek, reliable and still actively innovating.
Seven: WordPress has a great reputation all over the world
Many business owners are reluctant to use a template-style website as they worry that it’ll look too “off-the-peg” and unprofessional. With WP this isn’t the case and it’s very reassuring to know that WordPress is used and trusted by many Fortune 100 companies, including Forbes, as well as governmental bodies. If these entities use WP to run their online activities, there’s got to be something going for it.
Eight: You can scale WordPress up
If you run a business that needs several websites – you might be an event organiser and need to direct people to different sites – weddings, kids’ parties, graduation parties and so on. Rather than paying a developer to create a new site from scratch, you can use WordPress’ multi-site functionality to make discrete pages that stand apart from each other. WP allows you to create strong themes to your pages, so you can retain your branding while making sure the different aspects of your business don’t “run into” one another.
Nine: WordPress loves different languages
You might have offices in locations other than Australia, in areas where English is a second (or even third) language. It’s easy to use plugins such as WPML to add translated content that is adapted to different time zones and cultures.
Looking for a web developer to build your new WordPress website? Get in touch with me to see how your business can benefit from the WordPress revolution!
