Why WooCommerce is the Best Platform for Your Online Store
If you’re setting up an online store, you’ll have platform recommendations flying at you from every direction and you’re probably wondering which one is actually the best. Wonder no longer, because the answer is WooCommerce, and here’s why.
The amazing storefront
You can customise your storefront as much as you want to, whether you opt for a free theme or a paid-for. The only real problem is getting lost in all the designs, templates, extensions and themes. Whichever themes you choose, though, you’ll know they’re user-friendly.
WooCommerce also makes sure your content is optimised for mobile devices, so you don’t have to spend loads of time doing this for yourself.
There’s advanced functionality
WooCommerce’s shopping cart has several very effective features, like pre-installed cheque payments, direct bank transfers, cash on delivery, PayPal, credit card payments and Simplify Commerce. You can set up your preferred methods by just dragging and dropping.
There’s also geolocation and currency awareness, as well as automatic calculators for shipping and tax fees. All the platform has to do is identify the customer’s address. You can pre-set the currencies you’re happy to work with really easily beforehand.
You can also control the checkout process by letting specific URLs to take care of certain actions. The whole management side of things is drag and drop!
Customers don’t have to wait for the entire page to reload, either, as you can set WooCommerce to use AJAX for when buyers make changes to their shopping carts.
Great marketing and SEO
By using core and extensions, you can make more of WooCommerce’s services to drive more traffic your way. There’s extra SEO, coupons and customer reviews, among other features to bring in the customers. You can offer free shipping to customers with coupons, for example, or a certain percentage discount, complete with expiry date.
WooCommerce is also well-known for its great SEO practices; you can also decide whether to enable product reviews, and to decide who can leave them (verified customers only, for example).
As if this isn’t enough, there’s social media integration plug-ins, follow-up emails, sales feeds, abandoned cart notices and so on.
Your store management
You can control your store via two tabs – the WooCommerce and the Products tabs. These two tabs let you change and manage the settings, plug-ins, security options and payment methods for different products and lines.