Important Updates to Google Ads
Why Do Google Ads Reps Keep Calling?
Over the past couple of years we have seen a massive increase in cold calls from Google Ads ‘representatives’ to our own clients. It can be confusing and indeed worrying when you are contacted directly by Google to review the performance of your account.
Rob Betis has created a great article explaining why this is happening:
www.medium.com/@robbettis/why-do-google-reps-keep-calling-scaring-my-adwords-clients-a3e00f516ba7
In a nutshell:
- The calls are not coming from Google, despite the rep having an @google.com email ID. It’s a sales company called Revana, based in India.
- These representatives could have as little as 7 days training and are reading from a script.
- The overall aim of the program is to get you to spend more money with Google Ads and hand over control to their automation.
- Conversions and results are not a priority, but increasing your daily budget is!
We always work hard to ensure your ad accounts are well optimised, not overspending and producing the results you need. If you receive one of these calls, you can safely ignore the caller and ask them to stop calling.
If you have any concerns, please get in touch with us.
About the author
PAUL SMITH - For over 20 years I have worked with businesses, enterprises and brands in Australia, NZ, UK and US to drive digital marketing growth using organic and paid traffic strategies. No fluff or BS, just straight-forward return on investment.
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