What to Look Out for On AdWords for the Rest of 2018

Google Ads (rebranded from AdWords in 2018) has continued adding new features to the platform every year since. Two changes from that rebrand era are still worth understanding if you’re new to the platform: message extensions and responsive search ads.

The new AdWords interface

This takes a bit of getting used to, but you will learn to love it! You can bid on call extensions, target your ads by annual household income, look at your landing page performance and promote offers and discounts by extensions.

All this and good looks too! There’s a slinky new dashboard that offers visualised trends so you know what you should be paying attention to. You can also adjust bids, look for insights that you can actually take action on and explore your audience.

Message extensions

No matter how great your landing page is, most shoppers are in a hurry and won’t mind at all if you contact them as soon as they get their search results back. If you reach out to them, they don’t need to read on any further if they can chat to you directly. It’s the ultimate in convenience shopping.

Responsive Search Ads

Responsive search ads let you compose up to 15 headlines and four descriptions for a single ad, and Google’s system tests combinations to find out which perform best for each search. The format is no longer in beta; it’s been a standard part of Google Ads for years now, and account managers should treat it as the default ad type rather than an optional extra.