Uncovering Low Competition Keywords: A Guide to Free Tools for SEO Success

24 May 2023

In the competitive world of search engine optimisation (SEO), finding low competition keywords can be the key to unlocking higher rankings and driving targeted organic traffic to your website. Fortunately, there are free tools available that can help you in this quest. In this comprehensive guide, we will explore various methods and techniques to find those elusive low competition keywords, ensuring your SEO efforts yield optimal results. So, let’s dive in!

Understanding Low Competition Keywords

Before we delve into the tools and techniques, it’s crucial to understand what low competition keywords are. These are search terms or phrases that have relatively fewer websites targeting them, making it easier for your content to rank higher in search engine result pages (SERPs). By targeting low competition keywords, you can effectively bypass the intense competition associated with high-volume keywords and capture a highly engaged audience.

Google Keyword Planner

One of the most popular and widely-used tools for keyword research is Google Keyword Planner. This free tool allows you to discover relevant keywords, explore their search volumes, and gauge their competition levels. To find low competition keywords using Google Keyword Planner, focus on the “Competition” metric, which provides an indication of how many advertisers are bidding on a particular keyword. Aim for keywords with low to medium competition levels to maximise your chances of ranking higher.

Section 4: Google Trends

Google Trends is another invaluable free tool for finding low competition keywords. This tool provides insights into the popularity and seasonality of search terms over time. By analysing the trends and patterns, you can identify keywords that have consistent search volume without intense competition. Additionally, Google Trends offers related queries and related topics, allowing you to expand your keyword research and uncover untapped opportunities.

Section 5: Answer the Public

Answer the Public is a unique keyword research tool that provides a visual representation of questions, prepositions, and comparisons related to your search term. By understanding the questions people are asking, you can identify long-tail keywords with low competition. Long-tail keywords, consisting of longer and more specific phrases, tend to have lower competition and higher conversion rates. Answer the Public helps you uncover these hidden gems and create content that directly addresses users’ queries.

Section 6: Ubersuggest

Ubersuggest is a versatile keyword research tool that offers a wide range of features to identify low competition keywords. It provides keyword suggestions, search volume data, and competition analysis. With Ubersuggest, you can explore keyword ideas, assess their competition levels, and even analyse the top-ranking pages for a specific keyword. This information empowers you to refine your keyword selection and tailor your content to outrank your competitors.

Section 7: LongTailPro

LongTailPro is a comprehensive keyword research tool designed specifically to find long-tail keywords with low competition. It provides detailed metrics such as keyword competitiveness, search volume, and rank value. LongTailPro also offers competitive analysis, enabling you to analyse your competitors’ keyword strategies and identify untapped opportunities. By leveraging the power of LongTailPro, you can uncover profitable long-tail keywords that can drive targeted traffic to your website.

Section 8: Analysing Competition and Refining Your Strategy

While finding low competition keywords is essential, it’s equally important to analyse your competitors and refine your SEO strategy. By studying your competitors’ content, backlinks, and on-page optimisation, you can gain insights into their tactics and identify areas where you can outperform them. Tools like SEMrush and Ahrefs can help you analyse your competitors’ SEO strategies, discover their top-performing keywords, and gain a competitive advantage.

Section 9: Implementing Your Keyword Strategy

Once you have identified low competition keywords using the tools mentioned, it’s time to implement them strategically in your content. Remember to optimise your page titles, meta descriptions, headers, and content body with the selected keywords. However, ensure that the keywords are incorporated naturally and provide value to your audience. Creating high-quality, informative, and engaging content that aligns with your keyword strategy will help boost your rankings and attract organic traffic.

Section 10: Tracking and Adjusting Your SEO Efforts

SEO is an ongoing process, and it’s crucial to track the performance of your keywords and make adjustments as needed. Utilise tools like Google Analytics and Google Search Console to monitor the organic traffic, keyword rankings, and user engagement on your website. By analysing these metrics, you can identify areas for improvement, optimise underperforming content, and further refine your keyword strategy to maximise your SEO success.

Section 11: Wrapping Up

Finding low competition keywords is a game-changer in the world of SEO. By leveraging the power of free tools like Google Keyword Planner, Google Trends, Answer the Public, Ubersuggest, and LongTailPro, you can uncover untapped opportunities, drive targeted traffic, and outrank your competitors. Remember to analyse your competitors, implement your keyword strategy strategically, and track your SEO efforts for continuous improvement. With these insights and tools at your disposal, you are well-equipped to conquer the search engine rankings and achieve long-term SEO success.

Now that you have a comprehensive understanding of finding low competition keywords using free tools, it’s time to put your knowledge into action and witness the transformative power of strategic keyword research in boosting your website’s visibility and organic traffic.

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Paul Smith

Paul Smith

With more than 20 years of industry experience in the UK, USA and Australia under his belt, Paul Smith is a seasoned professional who will infuse your digital marketing with his wealth of knowledge and expertise. Paul specialises in digital strategy, SEO and data analytics.