Fitting the SEO to the Client
The rise of the mobile website
When it comes to potential customers visiting your website you may be surprised by the number of visitors that you get on the mobile version of your website.
These visits often come whilst they are out and about, looking for quick and easy answers or information on your business.
Many businesses often think that mobile websites are only important for e-commerce sites, whereby people are looking to make impulse purchases as they come to mind. But, this most certainly isn’t the case. In fact, businesses in all industries are likely to see mobile visitors coming in when they need information in a rush.
A mobile website is expected by your customers
Life is much busier now than it has ever been. With many people having to make daily commutes or travelling around more with their jobs. This means that rather than sitting in from of a laptop or desktop surfing the net, they are accessing websites on their smartphones or tablets.
Failing to provide a mobile version of your website to these “on-the-go” visitors is a sure fire way to limit your potential sales.
Why does a mobile website need to be different?
When creating a mobile version of your website it is important not to try and simply tweak your existing one. Instead you will need to tailor make one to suit a mobile display.
Mobile phones and tablets often come with much smaller displays, distorting any visuals that you have worked so hard to create on your desktop site.
Instead, create a mobile site that includes just the essential features, providing a large interface allowing your customers to navigate via touchscreen with ease.
Google knows when you are not mobile friendly
Not only will your customers be put off by a lack of mobile friendliness, but Google are likely to penalise you too.
Say that someone makes a search on their mobile for businesses matching yours, whereas on a desktop Google would display your website alongside others, they simply won’t include you on the results if your site isn’t mobile friendly.
After all, why would they point users towards sites that will ultimately give them an unsatisfactory experience?
Customer experience is vital
Not only can failure to provide a mobile website harm your sales in the long term, it can also give a poor reflection on your business too. Customers want to have the very best experience, whether they are visiting a store, calling a helpline or visiting a website.
Ensuring that you keep your mobile visitors happy is going to increase their customer experience and definitely put you in the very best light possible!
Digital marketing companies can help you to ensure that your website is performing as well as it can and will put in place strategies that can help you to succeed.
The important thing is not to underestimate the power of mobile sites; and work hard to cover every aspect of the customers experience with you.
About the author
PAUL SMITH - For over 20 years I have worked with businesses, enterprises and brands in Australia, NZ, UK and US to drive digital marketing growth using organic and paid traffic strategies. No fluff or BS, just straight-forward return on investment.
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