The Importance of Branded Search Queries for SEO
In today’s digital age, search engine optimization (SEO) has become a crucial aspect of any business’s marketing strategy. While many businesses focus on improving their website’s search engine ranking through general keywords, they often overlook the potential of branded search queries. Branded search queries refer to the keywords that include a specific brand’s name or products. These types of queries are often easier to compete for, and they can lead to an improved user journey for both new and existing customers. In this article, we’ll explore the importance of branded search queries and offer some examples of how businesses can optimize their branded search.
[Brand] + [Discount Code]
One of the most common types of branded search queries is the [Brand] + [Discount Code]. It’s an effective way to own your discount code search results and prevent affiliates from taking their last-click commission cut. To optimize this search, create a landing page that details current and previous discount codes. You can use this opportunity to capture email addresses or message visitors with special offers.
[Brand] + [Reviews]
Review platforms rank high for branded review queries, so it’s essential to add a page to your website that showcases your brand’s reviews. Embedding platform reviews on your website and using messaging or customer support chat pop-ups can help prevent bad reviews and improve customer satisfaction.
[Brand] vs [Competitor Brand]
While creating a “vs” page can be a delicate discussion, it can help prevent customers from going elsewhere and drive new customer acquisition. Providing helpful factual unbiased landing pages will help build trust and transparency.
[Brand] + [Logo/Images]
Creating a dedicated landing page for company images can potentially drive links to your image source. Add a message to journalists if they wish to contact/cite your brand.
[Brand] + [Returns]
Most e-commerce stores are obliged to have clear return policies. Ensure your returns policy is linked internally with its own page and not buried amongst other brand policy text.
[Brand] + [Size Chart]
There are affiliates dedicated to the size niche. Creating a dedicated “size” area, splitting out categories as shoes, gender, age groups, and transparency in sizing, will earn customers’ trust.
[Brand] + [Black Friday]
Black Friday is the biggest shopping day of the year, and it’s essential to get this page ranking early. You want journalists finding and linking to this page. Make this page evergreen, and don’t change the URL often.
[Brand] + [Opening Hours/Telephone Number]
Google does a pretty good job of locating these, but it can often get numbers mixed up, such as new business vs. existing customers. It’s best to ensure that the information is up to date and accurate.
[Brand] + [Sales]
Most e-commerce websites have sales pages, but newspapers will try to rank for these queries during peak periods. Don’t change the sales URLs often.
[Brand] No Landing Page Required
You can claim “control” of the knowledge graph box that appears on the side of the branded search query. Most brands do not know that you can claim control of this panel, which allows you to represent your brand/messaging clearly.
[Brand] + [Brand] Collaboration Campaigns
Ensure you have campaign/offer pages ranking organically. If you don’t, you will be losing clicks to affiliates or competitors.
Optimizing branded search queries is crucial for improving your website’s search engine ranking and providing a better user experience for your customers. By following the examples provided above, you can create landing pages that detail your discount codes, reviews, company images, and more.
