Taking Halcol Energy to the top of Google Search

19 June 2021
Services provided: Branding, CRO, Web Design, SEO, Google Ads, Facebook Ads, Content & Email Marketing
Website: www.halcolenergy.com.au

Client Overview

Halcol Energy, a leading solar energy company based in Sunshine Coast, partnered with Viva Digital to enhance their digital marketing efforts. With an ambitious goal of improving their online presence, generating qualified leads, and increasing brand awareness, Halcol Energy sought Viva Digital’s expertise to drive their success.

Challenges Faced

Before collaborating with Viva Digital, Halcol Energy encountered several challenges. They struggled to achieve prominent search engine rankings for their key industry keywords, leading to reduced visibility and missed opportunities. Additionally, their cost-per-lead in Google Ads was high, limiting their ability to generate a steady stream of qualified prospects. To compound matters, Halcol Energy’s brand awareness efforts were limited to traditional advertising channels, which proved costly and yielded inconsistent results.

Strategic Approach

Viva Digital implemented a comprehensive digital marketing strategy to address Halcol Energy’s challenges and drive sustainable growth. Leveraging their expertise across various platforms, Viva Digital designed a multi-faceted approach that maximised Halcol Energy’s online presence, improved lead generation, and enhanced brand awareness.

SEO Success

Viva Digital embarked on a meticulous search engine optimisation (SEO) campaign to boost Halcol Energy’s organic search visibility. Through meticulous keyword research and strategic content optimisation, Viva Digital propelled Halcol Energy from the 8th position to the coveted 1st position for their top five industry keywords. This achievement significantly improved their online visibility, resulting in increased organic traffic and enhanced brand credibility.

Google Ads Optimisation

Viva Digital’s expertise in Google Ads brought about a remarkable transformation for Halcol Energy. By implementing data-driven strategies and continuously optimising their campaigns, Viva Digital achieved a remarkable 70% reduction in Halcol Energy’s cost-per-lead. This improvement allowed Halcol Energy to allocate their advertising budget more efficiently, generating higher-quality leads while maximising their return on investment.

Expanded Paid Ads Reach

Recognising the importance of brand awareness, Viva Digital expanded Halcol Energy’s reach through targeted paid advertising campaigns. By harnessing the power of Google AdWords, Bing Ads, and Facebook Ads, Viva Digital connected Halcol Energy with a monthly audience of over 200,000 people. This strategic expansion significantly increased brand recognition, fostering trust and credibility among potential customers.

Cost-Effective Pay-Per-Click Campaign

Viva Digital devised a highly effective pay-per-click (PPC) campaign strategy that maximised Halcol Energy’s local coverage. By leveraging Google AdWords, Bing Ads, and Facebook Ads, Viva Digital created a cost-effective advertising ecosystem tailored to the unique needs of Halcol Energy. This approach ensured that Halcol Energy’s advertisements were placed in front of the right audience, driving qualified leads and maximising their marketing investment.

Building Customer Relationships

Viva Digital recognised the value of nurturing existing customer relationships. To achieve this, they established a customer relationship system, complete with targeted email marketing campaigns. By gently engaging previous customers through personalised content, Halcol Energy stayed at the forefront of their customers’ minds, ensuring that they would be the preferred choice for any future solar energy needs.

Unparalleled Brand Awareness

Viva Digital spearheaded Halcol Energy’s brand awareness efforts, achieving remarkable results. Through digital channels, Halcol Energy reached a staggering 100,000 people on a weekly basis, surpassing the reach of traditional advertising mediums such as radio or newspaper ads. These achievements were made possible by Viva Digital’s strategic approach, ensuring that Halcol Energy’s message reached a vast audience, resulting in increased brand recognition and market penetration.


Through their partnership with Viva Digital, Halcol Energy experienced a substantial digital marketing transformation. From dominating search engine rankings and reducing the cost per lead in Google Ads to expanding their brand reach and implementing cost-effective PPC campaigns, Halcol Energy’s collaboration with Viva Digital has yielded exceptional results.

If you’re seeking similar success in your digital marketing efforts, partner with Viva Digital today. With our expertise and track record of delivering exceptional results, we can help you achieve your marketing goals and propel your business to new heights.

Client Review

We have been using Paul and his team for search engine optimisation and have been very, very happy with the results he has achieved. We had tried a couple of other companies and had very little success. Paul takes the time to explain what he is doing and why it’s a good idea. We look forward to working with Viva Digital for many years to come. The results are fantastic.
Andy Colley, Business Owner

If you need any help or advice for your own digital strategy, simply get in touch! You can also follow Viva Digital on Facebook to receive regular news, tips and how-tos in your feed. Thanks for reading.

Picture of Paul Smith

Paul Smith

With more than 20 years of industry experience in the UK, USA and Australia under his belt, Paul Smith is a seasoned professional who will infuse your digital marketing with his wealth of knowledge and expertise. Paul specialises in digital strategy, SEO and data analytics.