My website went live – now what? Our ultimate guide to making the most of your website Now that you’ve just launched your brand new website, you will be keen to see how well it is going to perform! It is important to remember that after going live and submitting the website to Google, it can take…
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These Could be Your Winning Strategies You need to constantly assess your strategies to see which ones work really well and to get rid of the ones that are a bit weak or just a bit outdated. 2018 should be no exception to this, so read on and see if these strategies could work well…
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2018’s Biggest Trends All the big social media platforms are continually changing and updating their platforms and interfaces to keep things fresh and ahead of the game and you should be doing exactly the same with your website and marketing. There’s still quite a lot of 2018 left so if you don’t want to get…
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Reaching the Oldsters Older people have typically been viewed as outside the target audience for online marketing, but this couldn’t be further from the truth, especially in recent years. More than 70% of people in the 55-65 age group use a tablet or a smartphone every day and almost half of this group has made…
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Chrome’s distrust in Symantec Certificates During July last year, the Google Chrome team, together with the PKI community diverged a strategy to not only reduce, but also to remove confidence in Symantec’s current certificates. During the previous 18 months, Google has repeatedly opposed the way that Symantec issues TLS (Transport Layer Security) certificates, with Symantec…
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Keep that Content Coming! One surprising thing about companies using content marketing is that they often don’t do it very effectively. Some use a scattergun approach, while others release a glut of content once a week or even once a fortnight, then they wonder why they lose readers. Consistency is key It seems that producing…
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What Doesn’t Actually Affect Your Rank? If you have a business website then your Google ranking will always be somewhere on your mind. You’ll probably spend hours tinkering with headings and back-room tech in a bid to rise up a notch or two, as well as wondering if that new post will knock you down.…
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Create Your Christmas Content Now It’s just around the corner and for many businesses, Christmas is the time of year to cash in! If you sell anything online, then it becomes doubly important to have a seasonal marketing campaign to make the most of everyone’s goodwill, so here’s how to do just that! Don’t focus…
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The Most Effective Types of Visual Content If you’ve been doing your blog for a while, then you’ve no doubt wondered which images to use, as well as where, and how often they should break up the text. This isn’t all, though; you also need to use different types of visual to really make your…
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How Blogging Can Improve Your Profits If you’ve been wondering whether a blog will help you to increase your profits, you’d be right, but that’s only the start of it. It’s not so much an uphill struggle to establish a blog as a long haul; don’t let this discourage you, though, as your blog will…
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