The Basics of Good-quality Content Creating good-quality content isn’t easy for everyone – not everyone is a natural or confident writer, but it’s always worth the investment, either your own time or paying a professional. Your content is how people learn about you and your products and how they decide whether to commit to you…
Details
Remarketing with Google Display Network We tend to get a little bit excited about a wide variety of online marketing tools. After all, making sure that your website is visible and ranking well is something we strive for. What is the Google Display Network? A passive form of advertising, GDN is different to Search Network ads…
Details
Seven Tips to Grow Your Subscriber List Here’s a disturbing fact – you lose around a fifth of your subscribers each year. Sometimes this is natural wastage – people don’t need your products anymore and so move on – but some of this loss is your fault and you can stem it by upping your…
Details
Why Most AdWord Campaigns Fail You didn’t understand your keywords and your search term report You must understand the difference between exact match, phrase match, broad match and modified broad match keywords. If you don’t know what the distinctions are, you could have built a campaign that reached uninterested people. Even worse, every time an…
Details
Google Chrome will soon show security warnings on non-HTTPS – how will it affect you? Have you recently had an email alert from Google Search Console highlighting that your website may have a possible security issue? If you operate an e-commerce website, or even if you use tools like Google Shopping or Adwords, it’s imperative that you…
Details
Online and Off-the-wall: Quirky Marketing Ideas Just a decade ago, you probably didn’t even know what content marketing was. Now, you’re probably one of the many companies that uses 12 different ways of reaching your online audience. You always need to be looking for the next new thing, as well as weeding out the tactics…
Details
Digital Marketing Tips for Small Businesses If you’re responsible for some or all of your online marketing then you’ll know that you need to be constantly looking at new trends, techniques and platforms, as well as watching what your competitors are up to! This can be all-consuming and can detract from the actual running of,…
Details
Are you receiving SEO Email Spam? Many of our clients have reported that they are repeatedly receiving unwelcome, unsolicited email spam in relation to Google search engine and SEO search engine optimisation services for their business, in the main from Indian, so called “SEO experts”. We’d like to offer some background information behind these irritating spam…
Details
Five Digital Marketing Myths Digital marketing is always changing as new tech comes to the fore, evolves and becomes extinct, as people’s attention spans become ever shorter and as the public tires of the once-fresh ad styles that get a little tired. Some things never go out of style, however, and some marketing methods will…
Details
Coming Up with Better Content Ideas An unbelievable amount of content is published every single day – podcasts, blog posts, videos, memes and photos and making your content stand out from the competition is no mean feat. You can compete with the big boys, though – the secrets of the big ad and PR agencies…
Details