Having Fun with Online Marketing When a company has been operating for more than a few years, it can start to become a bit more grown-up and serious, especially once it’s out and competing with bigger players. In many ways this is a step that needs to be taken, but the fun can still go…
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Definite Marketing Don’ts When you start your online marketing campaigns, or you decide to revamp your existing efforts, then you might adopt a scattershot approach. You’ll hop onto as many platforms as you can, simply because you can, for example. This is actually one of the biggest don’ts there is… Don’t do it just because…
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Trends in Digital Marketing for 2019 A new year often brings new hopes and ambitions and if you’re hoping to grow your business in 2019, then you’ll probably be wondering what marketing trends are going to be running the show next year. Eyes down for a quick round up! Artificial intelligence AI is set to…
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Fitting the SEO to the Client All your clients are different, so you simply can’t use the same approach with all of them. They have different motivations, audiences, products and resources, so there’s no off-the-peg SEO campaign. You need to be able to devise a customised approach. You’d learn all you can about your new…
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What to Look Out for On AdWords for the Rest of 2018 Google has had a great 2018- and it’s not over yet! There are loads of amazing new features on the AdWords platform and so if you’ve been resting for most of the year, there’s a few things you need to catch up on…
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Don’t Get Scammed by the Domain Slammers Nothing, it seems, is sacred these days; not even your domain name – the name of the website you’ve sweated blood over – as you could easily fall prey to domain slammers. What are domain slammers and how do you avoid them? Domain slammers are scammers posing as…
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There’s a New Algorithm in Town Every few months Google likes to shake things up a bit with a new internal ranking method or system and it did it again last month with what it called a “broad core algorithm update”. The company announced this update quietly and it went into effect on April 16…
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Why You Should Keep Your WordPress Site Updated WordPress is a very dynamic platform but the average business owner who uses WP doesn’t always take full care if the website after going live. Many people set up their site and then let it coast along – as long as it’s not broken, they don’t need to…
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Should You Refresh Older Blogposts? The short answer is most definitely, as you can see significant spikes in traffic that way. However, as with most things in life, it’s about doing it the right way to get the best results. Which posts deserve attention? In most well-established blogs, there’s always a hardcore of older posts…
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How to Create Content That People Want to Link To The great thing about marketing content is that you can use it for several different purposes – drawing in new customers, leads, getting coverage and placement on leading websites and establishing your own business as a leader. Link-building is also an important objective as getting…
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