How Does Google Actually Work? Google isn’t just a noun, it’s a verb – that’s how much it’s infiltrated our lives and activities. “Just Google it…”; “Dr Google says…”. In a short space of time, Googling has become something we take for granted and do almost reflexively; but how does it work? The size and…
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Six Key Benefits of WooCommerce The WordPress plug-in WooCommerce was launched in 2011 and has found immense popularity among thousands of online businesses. It’s a user-friendly piece of kit that allows traders and businesses to sell their wares online with the minimum of fuss and techy smarts. If you’re thinking of setting up an online…
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Google AdWords make you an instant hit There’s a lot of misconceptions about AdWords, with many people thinking it’s too expensive or pointless. However, it’s actually one of the best tools a business can use for online marketing, and here’s six reasons why: Your ad targets people who actually want your product Everyone wants to…
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Find the right keywords for your market One: Look at the competition You may or may not like your competitors, but they’re in the same business as you, reaching out for the same potential customers. This is why their keywords will work for you – have a sift through the content and also their blogs…
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Five Things to Consider Before Your Ecommerce Site Goes Live One: Work out your niche then make it even smaller Of course you’ve got a great idea for your vintage toy store, but so does everyone else. Everyone and their dog has an online store now, so you need to think about your place in…
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How to use Reviews for marketing More than two thirds of consumers read customer reviews before making a purchase. If you’re using several online channels for your marketing, reviews – even not so good ones – are invaluable. Customers spend more on companies with glowing reviews. For local or smaller businesses, it seems that reliability…
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Google’s new ad layout – what you need to know On February 19 Google announced that ads showing on search results pages were to change their layouts and formats. Advertisers wonder what this will mean for cost-per-click, average position and clickthrough rates, but this is what we know so far. What’s changed? The changes affect…
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Five ways that data can boost your marketing Successful companies get to where they are by hard work and persistence (as well as a little luck), and nowadays, by using business intelligence tools. Smart use of data has a lot of advantages to offer – here’s six for a start. Reduced marketing costs Marketing costs…
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Is your User Experience all it could be? Do visitors to your site have a user experience that makes them come back? In physical stores, the customer service and the deli counter freebies foster loyalty and it’s no different online. Engagement and branding are also vital, and it’s important to have an efficient site that…
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Here’s what to look out for in 2016 Social networks Social media is going from strength to strength, with almost every marketer believing that channels like Facebook, Twitter and LinkedIn are raising exposure for their businesses. Small enterprises in particular benefit from social marketing as it has a wide reach and is relatively cheap. Most…
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