Blog Design Tips If you’re designing your own blog, you need to hit the ground running, so follow these guidelines to get to where you need to go. Ensure your site is mobile-responsive Around 80% of internet searches are made on a mobile device now, so your site needs to render well so it’s easy…
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The Basics of Digital Marketing Marketing and advertising have existed for as long as people have been selling and buying. If you’re selling something, people need to know you’re there and how you differ from your competition. Digital marketing may have the same fundamental principles as the ancient hawkers’ pictograms did thousands of years ago,…
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Grow Your Brand Online Using the internet to grow your brand offers so many advantages that newspaper, radio and TV advertising just didn’t have. This is why it’s vital to use them if you want to grow your brand online and make it a success, getting the most out of your efforts and investment. Here…
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What We Can Expect in 2018 Hopefully, the only long winter we’ll be seeing will be onscreen in Westeros and providing this is the case, there’s some online marketing trends to get ready for. Bridging the talent gap Digital market is always moving so lots of people get left behind. Using outmoded techniques is a…
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How to Get Your Blog Read Everyone and their dog (literally) has a blog now. This is great, as everyone’s a publisher suddenly, everyone has a voice. However, what there is a lack of is time – no-one can read every blog going, so people tend to have a quick scout about and then stick…
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How Old Marketing Techniques Still Have Their Place While the online revolution has changed the landscape of marketing as we know it, the old ways are still relevant and effective. In fact, old-fashioned methods can serve as an adjunct to a great digital campaign, making it well-rounded and accessible to everyone. In short, if you…
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Common Content Mistakes Content marketing sounds like it should be a no-brainer – it’s words on a website page that get people to buy stuff, right? Well, in a nutshell, yes. However, we all know it’s not as simple as that and if you’re new to this esoteric art, or you’re finding you’re not doing…
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The Basics of Good-quality Content Creating good-quality content isn’t easy for everyone – not everyone is a natural or confident writer, but it’s always worth the investment, either your own time or paying a professional. Your content is how people learn about you and your products and how they decide whether to commit to you…
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Remarketing with Google Display Network We tend to get a little bit excited about a wide variety of online marketing tools. After all, making sure that your website is visible and ranking well is something we strive for. What is the Google Display Network? A passive form of advertising, GDN is different from Search Network ads…
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Seven Tips to Grow Your Subscriber List Here’s a disturbing fact – you lose around a fifth of your subscribers each year. Sometimes this is natural wastage – people don’t need your products anymore and so move on – but some of this loss is your fault and you can stem it by upping your…
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