Optimising Your Featured Snippets Your featured snippet is a block of your website text that contains a succinct and exact answer to a particular query. It’s known as ‘position 0’ because it features above the first organic search result. Ideal! If you get a featured snippet, you’ve beaten the top result! It shows as a…
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How to Use Emojis Without Becoming… Overemojinal Emojis are actually deemed to be legitimate communication elements. Pictograms are, in fact, a very effective way to communicate emotions. Think about how social media posts can be awash with ☹ when someone has bad news to share. These pictograms can also convey more subtle emotions like 😐…
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How AI Is Set to Change Digital Marketing AI is increasingly becoming central to the digital world, so you can expect to see it affecting digital marketing. We already have voice searches and chatbots, but this is only the start. Here’s eight ways in which AI is going to cause waves in digital marketing. Machine…
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SEO Trends for 2021 It’s no longer enough to get your website onto the first results page on Google. You have to stay there amid raging competition and the ever-present threat of the algorithm change. 2021 promises to be an interesting year, with the advancements in AI in a post-pandemic world and…whatever else life wants…
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Google Ads Limiting Search Terms Reporting over Privacy Concerns Google is telling advertisers that it’s about to stop showing them the search queries that triggered their adverts if there’s not enough significant data. This means in practice that advertisers will probably no longer be able to look into some of the queries they’re paying for.…
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Adapting Your Digital Marketing to the Covid Age Covid-19 will be history at some point, but we don’t know what society and the economy will be like then. One thing we do know is that online and digital channels of commerce and communication really came into their own as people worked, shopped and even carried…
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How to Get Backlinks for Your Business Website A backlink is an external link from another website to your website. This link can be in a blog post, a review or in any other type of content and backlinks are vital to your SEO as good-quality links reinforce the quality of your own content. They…
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Important Updates to Google Ads Google has always been committed to giving its users choice and control over the advertisements they see on any Google platform, as well as the ability to find out more about the advertisers themselves. To this end, Google has offered tools like Ad Settings, so users can change and control…
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Why You Should Keep Marketing During A Recession In the wake of the COVID-19 pandemic, a recession is almost certainly looming. Even if that scenario does not come to pass, many businesses are freezing their operations and no longer making an effort to promote their brands. This is a massive mistake that will hurt your…
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We are here to help during COVID-19 We’re facing unprecedented and unpredictable times, and we are in this all together. Our long-term commitment to our clients shows that you can rely on us at Viva Digital to get the job done when needed and that we care for the partners we work with. This is…
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