Just a couple of years ago, social media advertising and marketing was seen as a flash in the pan, but it’s now obvious that it’s here to stay and like every other marketing technique it’ll evolve and develop year by year.
If you want to stay ahead of the curve, bring a few of these trends on board.
Snap (formerly known as Snapchat) will evolve and grow in importance
Snapchat burst onto the social media scene a few years back and change show we see the medium – literally and figuratively. We became used to seeing “moments” and live action, which was perfect for the mobile revolution that we’ve all undergone. Snap is now looking to develop new products, like real-world glasses so users are privy to first-person experiences, for example. Big marketing opportunities are bound to follow.
Twitter will become increasingly silent
Twitter has been declining for a couple of years now and while it won’t actually die a death, it’ll become increasingly less relevant. When it first came to our attention, the bite-sized chunks of information, wit and even the arguments entranced many of us. However, we’re looking for longer and more detailed bulletins now – maybe something that comes out once or twice a day.
The public wants to live vicariously
OK, we’re all used to our friends posting the minutiae of their live all over social media – “Just spilled by blueberry smoothie on my white leggings…not my day…” and so on. However, social media users want to see this actually happening, or at least the purple aftermath. Videos showing a retail experience will become the norm.
New forms of communication will come along
Social media has enabled people to communicate online, and so obviously brands and companies jumped on the bandwagon PDQ – direct contact with customers for a tiny fee, anyone? The success of Facebook campaigns has led to a proliferation of new techniques and platforms, both for customer service and advertising, so marketers should watch out for these and adopt whichever ones suit their style and budget best.