Description
How Google Remarketing Works
- A website visitor arrives at your website and a ‘cookie’ stored on their device, adding them to your remarketing list
- The visitor leaves your website
- Adverts promoting your product or service are shown to the visitor on popular news and content websites for up to 90 days
- The visitor clicks on your advert and returns to your website
- When a visitor returns to your website for a second time, the chance of a sale or enquiry is massively increased
*Please note that this cost does not include your Google Adwords media spend.
Best performing banner sizes:
336×280 large rectangle
300×250 medium rectangle
728×90 leaderboard
300×600 half page
320×100 large mobile banner