Strengthening Our Partnership with the Tech Giant
In April 2025, our founder Paul Smith had the privilege of visiting Google’s iconic headquarters—the Googleplex—in Mountain View, California. The visit was more than a sightseeing opportunity. Paul was personally invited by one of the heads of Google’s product teams to spend the day at Google, gaining insight into the inner workings of the world’s leading tech company.
During the visit, Paul toured several key departments and met with teams from Google Ads, Google Training, and AdSense. These one-on-one discussions offered valuable insight into upcoming developments across Google’s advertising and training ecosystems, as well as deeper technical understanding of how to leverage their tools for maximum client impact.
“It was both inspiring and incredibly educational,” Paul shared. “Sitting face-to-face with the people who shape the platforms we use every day gave me a whole new perspective. The depth of innovation happening at Google is staggering—and it’s directly relevant to the work we do with our clients at Viva Digital.”
This opportunity further cemented Viva Digital’s relationship with Google, reinforcing our commitment to staying ahead of the curve in all things digital marketing. From updates in AI-driven ad personalisation to advanced performance tracking, Paul returned with powerful knowledge that will directly benefit our clients across SEO, PPC, and beyond.
The insights gained from this trip will be integrated into our campaigns and strategies moving forward—ensuring our clients are getting the absolute best from their digital investment.
Stay tuned as we continue to roll out exciting updates and innovations inspired by what we’ve learned from Google HQ.
