In the world of digital marketing, understanding user behaviour and optimising advertising campaigns is crucial for driving meaningful results. One powerful tool that enables marketers to track and measure conversions is Google Analytics 4 (GA4). With GA4, you can gain deeper insights into user interactions on your website and leverage that data to make informed decisions. In this blog post, we’ll guide you through the step-by-step process of setting up a conversion in GA4 that specifically tracks visitors to a form submission thank you page. Additionally, we’ll explore how to seamlessly integrate this conversion with Google Ads, allowing you to optimise your advertising efforts and maximise your ROI. Let’s dive in and discover how you can effectively track and utilise conversions for your online campaigns.
TLDR;
- Set up a Google Analytics 4 property and obtain the Measurement ID.
- Add the GA4 tracking code to your website’s HTML by including the Global Site Tag (gtag.js) within the <head> tag.
- Create a conversion event in GA4 by going to the “Events” section, giving it a name (e.g., “Form Submission”), and configuring the event parameters.
- Configure a conversion goal in GA4 by going to the “Goals” section, selecting the “Custom” goal type, naming it (e.g., “Form Submission Conversion”), and linking it to the event created in Step 3.
- Link your Google Ads account with GA4 in the Google Ads interface under “Measurement & Conversions” > “Google Analytics.”
- Import conversions from GA4 into Google Ads by going to “Measurement & Conversions” > “Conversions” in the Google Ads interface, creating a new conversion action, selecting “Import,” choosing “Google Analytics 4 properties” as the source, and selecting the GA4 goal created in Step 4.
Here is the full step-by-step instructions to set up a conversion in Google Analytics 4 (GA4) that tracks visitors to a form submission thank you page and then use that conversion in Google Ads:
Step 1: Set up your Google Analytics 4 property
- If you haven’t already, create a Google Analytics 4 property for your website. You can do this by going to the Google Analytics admin panel (https://analytics.google.com/) and selecting the “Create Property” option.
- Follow the on-screen instructions to set up your property and obtain the Measurement ID.
Step 2: Add the GA4 tracking code to your website
- Once your GA4 property is set up, you need to add the GA4 tracking code to your website. This involves adding the Global Site Tag (gtag.js) to each page of your website.
- Place the following code snippet within the <head> tag of your website’s HTML:
htmlCopy code
<script async src="https://www.googletagmanager.com/gtag/js?id=GA_MEASUREMENT_ID"></script> <script> window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'GA_MEASUREMENT_ID'); </script>
Replace “GA_MEASUREMENT_ID” with the Measurement ID obtained in Step 1.
Step 3: Set up a conversion event in GA4
- In the GA4 admin panel, go to the “Events” section under “Configure” and click on “New Event” to create a new event.
- Give your event a name, such as “Form Submission.”
- Configure the event parameters as needed, such as specifying the trigger conditions for the event (e.g., when a user reaches the thank you page).
- Save the event configuration.
Step 4: Configure a conversion goal in GA4
- In the GA4 admin panel, go to the “Goals” section under “Configure” and click on “New Goal” to create a new goal.
- Select the “Custom” goal type.
- Provide a name for your goal, such as “Form Submission Conversion.”
- Select the event you created in Step 3 as the conversion event for this goal.
- Configure any additional settings for your goal, such as the goal value and funnel if applicable.
- Save the goal configuration.
Step 5: Link your Google Ads account with GA4
- In the Google Ads interface, go to the “Tools & Settings” menu and select “Measurement & Conversions.”
- Click on “Google Analytics.”
- Follow the prompts to link your Google Ads account with your GA4 property. Make sure you select the correct property and view.
Step 6: Import conversions from GA4 into Google Ads
- In the Google Ads interface, go to the “Tools & Settings” menu and select “Measurement & Conversions.”
- Click on “Conversions.”
- Click on the “+ Conversion” button to create a new conversion action.
- Select “Import” and choose “Google Analytics 4 properties” as the source.
- Follow the prompts to import conversions from GA4 into Google Ads. Select the GA4 goal you created in Step 4 as the conversion to import.
That’s it! You have now set up a conversion in GA4 that tracks visitors to a form submission thank you page and imported it into Google Ads for tracking and optimisation purposes. I hope this helps.
