Optimising Your Featured Snippets
How to Get Backlinks for Your Business Website
A backlink is an external link from another website to your website. This link can be in a blog post, a review or in any other type of content and backlinks are vital to your SEO as good-quality links reinforce the quality of your own content. They also improve your visibility.
How to generate good backlinks
While the mysteries of the Google algorithm remain, well, mysterious, we do know that some practices work really well for improving SEO ranking and for generating good backlinks.
Let other businesses credit any work they do for you
If you have a copywriter or a graphic designer working on your website, let them put their credits onto your site. This helps them out, as they have something else to add to their portfolio, and your site gets a backlink from a reputable service provider.
Create content that’s eminently shareable
If you create it, they will share… Sharing content means that your thoughts, tips, blog posts, infographics and so on is distributed about the internet (and it’s a big place) for free. If you provide readers with a share button, some will heed this call-to-action and you’ll have yourself another reader or two.
Make sure you have the share buttons for a few platforms – Twitter, Pinterest, Facebook, LinkedIn – so that if someone likes you content, they can easily pass it on to their friends with a nice little backlink.
Do it yourself
Write a blogpost or a listicle that namechecks all of your favourite sites. You could do a top ten favourite travel agencies post, for example. By namechecking these agencies, they might share your post, with links to your site in it, of course.
Do some guest posting
This is one of the best ways to create top-notch backlinks. A guest post doesn’t just give you the opportunity to demonstrate your knowledge and expertise within your field, but it’ll usually feature your name, a short bio and space for your links.
Work with what you know
Networking and exchanging backlinks is great for everyone involved, but only if you’re doing it right. If you don’t have any genuine links with the other business or provider, or you have no real idea what the other business does, the links will seem forced and false.
Make sure you forge only “clean” backlinks that have some sort of genuine, organic history behind them so that people trust you and your experience and opinions. Otherwise, you’re essentially presenting your website visitors with an annoying and intrusive advert, which won’t help your SEO at all.
About the author
PAUL SMITH - For over 20 years I have worked with businesses, enterprises and brands in Australia, NZ, UK and US to drive digital marketing growth using organic and paid traffic strategies. No fluff or BS, just straight-forward return on investment.
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