Is your User Experience all it could be?
Do visitors to your site have a user experience that makes them come back? In physical stores, the customer service and the deli counter freebies foster loyalty and it’s no different online. Engagement and branding are also vital, and it’s important to have an efficient site that has lots of concise, readily available information and a good feel to it.
Does your UX need a review? Read on…
Speed:
Every millisecond counts, so optimise your images. Images take up a lot of space and time, so it’s vital that yours are ready to go immediately. Most modern CMS platforms and hosting setups now optimise images automatically – as of this article’s 2016 publication, standalone tools like JPEGmini or Smush.it were recommended for this.
Unique design
Stock photos stand out, and not in a good way. People would rather see a grainy image of your real-life cakes than a perfect but stock image of A Cake. It allows them to make a genuine judgement on your baking than looking at A Cake and hoping for the best.
Look after your branding
Some minor tweaks that lead to a small improvement in conversion rate aren’t worth it. You discover that a bright red “buy it now” button bumps up your conversion rate by two per cent, but your trade dress is khaki and blue. Stick with your branding – that two per cent isn’t worth the risk of making your site look cheap and tacky.
Clarity
Boil down your aims and purpose into a sentence or a paragraph and stick with it. Visitors don’t want to wade through pages to find out about your dairy-free cakes.
Lead people on
Put your calls-to-action in the best places. It seems the best place is the point where the customer finds the info they’re after. “Oh, it costs $10.00 and has no nuts in, where do I sign?” That’s where you strike. Too many calls-to-action looks desperate.
Need some help? Give me a call directly on 0475 045 034 or flick me an email.
