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How Blogging Can Improve Your Profits
If you’ve been wondering whether a blog will help you to increase your profits, you’d be right, but that’s only the start of it. It’s not so much an uphill struggle to establish a blog as a long haul; don’t let this discourage you, though, as your blog will grow alongside and complement your business.
Blogging is especially useful if you’re relatively new, because it helps you to reach more potential customers.
Blogging raises awareness
By writing blog posts you raise people’s awareness of you and your products. A post is like a friendly, non-pushy salesperson talking to a new customer and showing them what they could buy.
The one thing a blog post has over a real, live human being, however, is that it can be shared worldwide. People are often reluctant to recommend products to their social networks, but they will usually share a blog post if it’s interesting, so make sure your posts mention your products.
You can use SEO
With shares and awareness, you also get links from reputable websites, as well as giving search engines lots of unique content to give to browsers.
You increase your stickiness
By raising awareness of you and your product, you’ll also have more stickiness – you stay in their minds more without you being too promotional or aggressively sales-orientated. Posting regularly with good-quality content that’s interesting and shareable, you’ll remind customers you’re there. You’re not just forging a sales or business relationship; you may find that customers come to your blog for ideas, advice and discussion.
What should you write about?
Case studies
A case study is a really useful form of content because it’s real and it shows how your product or service has helped someone. It offers readers the chance to go on a journey with the study subject, from problem to solution.
A demonstration
Every business makes promises to customers, so many people are a bit cynical nowadays. Seeing a product in action and then seeing the results, especially if the subject is a regular person – someone to identify with.
Product launches and other announcements
This is a tried-and-tested sort of article – it tells customers that you have a new product for sale, or that you’re offering a big discount. You can tell your audience all about what your new item does, as well as what problems it solves and how it’ll improve their life.
Competitions
If you’re ever stuck for an excuse to write about your range, then have a giveaway. Everyone loves the chance of a freebie so if all they have to do is share the post or tag a friend, they won’t be able to resist.
About the author
PAUL SMITH - For over 20 years I have worked with businesses, enterprises and brands in Australia, NZ, UK and US to drive digital marketing growth using organic and paid traffic strategies. No fluff or BS, just straight-forward return on investment.
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