Downtown Caloundra from zero to 5k monthly visitors

20 September 2021
Services provided: Web Design, Search Engine Optimisation, Google Ads & Content

Viva Digital takes great pride in delivering exceptional digital marketing solutions that drive growth and promote thriving communities. In this case study, we showcase our successful collaboration with Downtown Caloundra, a key initiative of the Sunshine Coast Council aimed at promoting tourism and commerce in the vibrant city of Caloundra. Through our strategic digital marketing efforts, we have achieved remarkable results that have contributed to the economic and social development of the region.

Rapid Growth in Organic Traffic
With the goal of establishing Downtown Caloundra as a hub of activity, our team focused on driving organic traffic to the website. Through meticulous search engine optimisation (SEO) strategies, targeted content creation, and ongoing optimisation, we successfully brought organic traffic from zero to an impressive 5,000 visitors per month within just 12 months. This exponential growth in website visitors demonstrated the effectiveness of our SEO expertise in boosting visibility and attracting a highly engaged audience to Downtown Caloundra.

Sophisticated Website Development
To support the diverse needs of Downtown Caloundra, we developed a sophisticated website equipped with robust event and business management functionalities. Our skilled team of designers and developers crafted an intuitive and user-friendly website that seamlessly integrated event listings, business directories, and interactive maps. This enhanced online experience not only provided valuable information to visitors but also facilitated seamless navigation and engagement.

Community Donation through Digital Engagement
Recognising the importance of community support, we allocated a significant portion of our digital engagement efforts as a community donation to Downtown Caloundra. By utilising our expertise in social media management, content creation, and digital advertising, we promoted local events, businesses, and initiatives to foster community engagement and drive economic growth. This donation demonstrated our commitment to the success and well-being of the community we serve.

Effective Event and Brand Awareness through Google Display Ads
To generate widespread event and brand awareness for Downtown Caloundra, we implemented highly effective Google Display Ads campaigns. By strategically targeting relevant audiences and optimizing ad creatives, we ensured maximum visibility for Downtown Caloundra’s events and initiatives. This targeted advertising approach contributed to increased event attendance, heightened brand recognition, and a broader reach within the community and beyond.

The partnership between Downtown Caloundra and Viva Digital has proven to be a remarkable success story in digital marketing. Through our expertise in driving organic traffic, developing sophisticated websites, community engagement, and effective advertising, we have played a significant role in promoting tourism and commerce in Caloundra. From bringing organic traffic to the website to developing a community donation through digital engagement, we have contributed to the economic growth and vibrancy of Downtown Caloundra. If you are seeking exceptional digital marketing solutions to promote your community and drive growth, contact Viva Digital today.

Client Review

Viva Digital assist with our website collateral and have a deep understanding of SEO. It is a pleasure working with Paul and his team.
Terese Finnegan, Marketing Manager

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Picture of Paul Smith

Paul Smith

With more than 20 years of industry experience in the UK, USA and Australia under his belt, Paul Smith is a seasoned professional who will infuse your digital marketing with his wealth of knowledge and expertise. Paul specialises in digital strategy, SEO and data analytics.