Google’s March 2024 Core Update: What You Need to Know

12 March 2024

In this blog post, we analyse Google’s March 2024 core update, popularly known as the “helpful content update,” which has brought about a stir in the SEO world. Here is what you need to know.

Google is starting to emphasise human created, high-quality content over AI-generated ones. Websites that depend on AI-generated material face deindexing while making informative and valuable materials their priority.

This update does not solely reward quality but also punishes its absence. SEO strategy reshaped when low-quality content congested sites risk deindexing.

For them to survive in this emerging trend, seo experts have to change their focus on user-centered contents that are rich in quality. Let’s unravel the implications and strategies following GOOGLE’S MARCH 2024 CORE UPDATE.

Understanding Google’s March 2024 Core Update

Initiated by Google in March 2024, the core update represents a major step towards refining the quality of search results to better serve users. Before this, some websites had taken advantage of faults in search algorithms. These included using AI-generated content on a massive scale and different forms of low-quality contents that were primarily crafted for manipulation SEO rankings.

A major focus area for the update is AI generated articles. While there are instances in which automation is beneficial, human created materials generally have more substance, nuance and truth than those developed by bots. This way, Google wants to ensure that its users receive higher quality information from the web and that search results are filled with content that genuinely addresses their needs and concerns.

Additionally, it targets poor quality content as a form of spamming such as thin or shallowly written contents that only fill up spaces with unnecessary details or keywords stuffing; these actions will not be tolerated. By eliminating such materials, Google intends to boost the relevance and overall value of information provided on SERPs.

Furthermore, it strengthens Google’s commitment to maintaining webmaster guidelines. Websites involved in fraudulent practices like cloaking or keyword stuffing are subject to harsher penalties even including deindexing. This discourages people who try to manipulate SEO ranking unethically hence creating a transparent online environment.

Following the implications of March 2024 core updated is crucial for website owners and digital marketers alike. It necessitates focusing back on making top-notch original writing that resonates with readers while answering their queries at hand. In order to stay visible and relevant according to search engines like google one must make sure they prioritise user experience by issuing informative engaging and relevant material alongside others.

Furthermore, webmasters should rethink their strategies for creating contents where AI-based systems should be limited at best while there has to be room left for some human creativity and expertise in between. Conforming their approaches towards content marketing with trends changed under Google is what allows webmasters to not only survive in this ever-changing world of search engine optimisation but help users receive more knowledge from the Internet.

Impact of Google’s March 2024 core update on Search Rankings

Specific Impacts:

  • Deindexed Websites: Most importantly, many websites were completely removed from search results as a result of the update. The removal was aimed at sites that had excessive amounts of poor quality content and those that did not follow Google’s guidelines for webmasters. Google’s decision to exclude such sites is clearly seen as a strategic way of improving the quality of search results
  • Ranking Fluctuations: Numerous websites faced major variations in their rankings right after the update. Some witnessed decreases while some got better positions as a result of ranking algorithms adjustments done by Google towards helpful, high-quality content. These changes demonstrate that search algorithms are not fixed but change dynamically requiring website owners to adjust their marketing strategies on an ongoing basis.
  • Increased Focus on E-A-T: For example, this update placed greater importance on Expertise, Authoritativeness and Trustworthiness (E-A-T) while determining ranking positions among others. The improved ranking system began preferring sites with established authority in specific domains and contents produced by credible authors. This means that building trust and credibility through content and authorship is essential since they directly affect how visible a site will be across various searches.

SEO Implications:

  • Content Quality Reigns Supreme: In this update, SEO strategies need to emphasise more on quality and less on superficial optimisation. This means that it is important to create informative content that addresses user needs completely.
  • User Experience Takes Center Stage: SEO should prioritise improving the overall user experience for the better as Google suggests. This encompasses determining what matters to users and creating content that not only answers their questions, but also attracts and keeps their attention. Other than that, optimising user experience includes factors like page speed, mobile-friendliness or navigation.
  • Staying Informed is Key: As search algorithms are constantly changing; it is necessary to know about SEO best practices and algorithm updates for maintaining and enhancing search rankings. Industry trends have to be followed by SEO professionals who must change their strategies accordingly in order for them remain competitive with others in a digital landscape which is always evolving.

Don’t let the update disrupt your online presence. 

Reach out to Viva Digital now and let our team ensure your website stays

ahead in search rankings!

Key Factors Influenced by the Update

March 2024 core update by Google changed the SEO scene completely from keyword and focus to content value and relevance. Here is a more detailed examination of how it impacted different areas:

Content Quality

Content that gives users insights and answers to their questions is now favoured by Google’s algorithm. This means that the content should have much information, give valuable insights, and respond directly to what the users want. Also, this update stressed on originality as a way of discouraging the usage of AI generated nonsense over human produced content. The main aim is to ensure that search results show helpful content in which people can find actionable solutions or guides.

Expertise, Authoritativeness, and Trustworthiness (E-A-T)

The key point that this update made was about the significance of E-A-T signals in determining search rankings. Google’s algorithms could recognise websites showing expertise in their respective fields and which have content authored by credible people as reliable sources. This further means that sites with higher rankings are those that can establish authority and credibility through their content creators’ expertise and also their contents’ quality.

User Experience Signals

When ranking websites, Google now takes into account many factors that it considers as related to user experience. The most important factor is being mobile friendly since most internet users access it using mobile devices. Websites that have a consistent experience across all screen sizes and devices are preferred. Furthermore, page speed is one of the key drivers for user satisfaction as faster loading pages are favoured more than slower ones. All in all, an overall good usability such as easy navigation and absence technical hitches leads to a positive user-experience that directly influences search rankings among others.

Link Profile

While SEO still considers backlinks to be important, the emphasis has now moved to quality rather than quantity. Google values links from authoritative and relevant websites more than a large number of low-quality backlinks. Websites that have different types of high-quality links are likely to rank better in search results.

Focus on User

Google is committed to providing search results that are informative, reliable and helpful to users; this update makes it clear. It is important for websites to give priority to user needs as well as provide valuable content that satisfies the user’s aim and preference in order to be ranked better. This transition focuses more on creating content that caters for the user rather than search engine algorithms.

Understanding and adapting these issues influenced by the March 2024 core update can create opportunities for website owners and professionals of SEO in the fast-changing digital scenario they find themselves in. After an update, emphasis should be put on generating high-quality customer oriented material while taking into account user experience signals for efficient post-update SEO practices.

Tips for aligning SEO efforts with the new update

As a result of Google’s March 2024 core update which prioritised user-centric content, it is important to re-orient your SEO tactics. The following is an elaborate guide on how to excel in the ever-changing digital environment:

Content Quality Takes Center Stage

  • Focus on Value: Stop keyword stuffing and let the content be helpful to your audience. Inform, teach or entertain them with insightful and compelling articles.
  • Establish Expertise: Make people see you as an expert in your niche through working with credible authors or by having well-researched authoritative content that shows off your own expertise.
  • Embrace Originality: Always aim at making your content unique even when doing SEO research. Do not offer general information; instead give original ideas, fresh analytical ideas or comprehensive reviews.

Becoming User-Centric

  • Identify User Needs: Carry out extensive audience research to find out what your specific target audience requires, desires or enquires.
  • Provide Solutions: Write content that deals with these needs and gives practical answers to user issues so as to improve their experience.
  • Prioritise User Experience: Optimise your website for mobile devices, make sure it loads very fast and provides intuitive navigation for a smooth user interaction.

Technical SEO Essentials

  • Maintain a Healthy Backlink Profile: To get a healthy backlink profile, endeavor to obtain credible and related high-quality backlinks from your industry so that the authority of your website improves.
  • Optimise for Core Web Vitals: Follow Google’s standard in their Core Web Vitals by ensuring that your website loads faster, is responsive, and has visual stability to achieve the best user experience.
  • Stay Mobile-Friendly: Ensure that your website is adaptable and user friendly across all devices, especially on mobile platforms where there are increasing number of mobile users.

Staying Informed and Adapting

  • Keep Abreast of SEO Trends: To always be aware of the latest developments in SEO and Google algorithm changes, regularly read trustworthy blogs and publications about search engine optimisation.
  • Monitor Analytics: The website’s traffic, user involvement indices, and positioning of key terms should be monitored to ascertain what has changed due to the update and also where improvements are required.
  • Remain Flexible: When it comes to search engine optimisation, being unyielding is not an option as one needs to adapt to new information from online tools and audience requirements if they want to maintain or get better ranks.

You can ensure your website remains competitive and resilient in the wake of Google’s March 2024 core update by prioritising high-quality, user-centric content and implementing these strategies.

In a summary 

To conclude, Google’s Core Update in March 2024 just revamped the SEO landscape which has called for a need for user-centered, high-quality content. Therefore, website owners and digital marketers must adapt their strategies to align with this so that they can be able to respond effectively as regards the search rankings. By focusing on creating valuable, informative content that addresses user needs, establishing expertise and authority in your field, and prioritising technical SEO best practices, you can navigate this update with confidence and maintain or improve your search ranking positions.

We at Viva Digital are aware of the importance of keeping up-to-date with the ever-changing world of SEO. We offer bespoke solutions to corporates to enable them thrive post-update. Our professionals focus on formulating strategic SEO campaigns which are concurrent with current industry developments as well as Googles algorithm updates. Whether you require help in optimising your content or refining user experience on your website or strengthening backlink portfolio we have got your back.

Never let the March 2024 Core Update find you unprepared. Reach us at Viva Digital today and understand how our complete SEO services could help take your business to a higher level in this competitive online environment. Allow us to move hand in hand with you through the intricacies of SEO while helping you attain long-lasting growth and presence for your website on many platforms of communication where people meet each other daily.

Ready to conquer Google’s March 2024 Core Update? 

Contact Viva Digital today for expert SEO assistance tailored to your

business’s needs!


What is Google’s March 2024 Core Update?

Google’s March 2024 Core Update is a significant algorithmic change that aims to improve the quality and relevance of search results by prioritising user-centric, high-quality content.

How can I ensure my website is optimised for the March 2024 Core Update?

Focus on creating informative, original content that addresses user needs and showcases expertise in your field. Prioritise user experience by ensuring your website is mobile-friendly, loads quickly, and offers intuitive navigation.

What factors does the update consider for ranking websites?

The update emphasises factors such as content quality, expertise, authoritativeness, and trustworthiness (E-A-T), user experience signals, and the overall technical health of websites.

If you need any help or advice for your own digital strategy, simply get in touch! You can also follow Viva Digital on Facebook to receive regular news, tips and how-tos in your feed. Thanks for reading.

Paul Smith

Paul Smith

With more than 20 years of industry experience in the UK, USA and Australia under his belt, Paul Smith is a seasoned professional who will infuse your digital marketing with his wealth of knowledge and expertise. Paul specialises in digital strategy, SEO and data analytics.