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Google Rolls Out March 2023 Core Algorithm Update
Google’s latest algorithm update, released in March 2023, has caused a significant impact on search engine rankings. This update aims to improve the relevance and accuracy of search results by analysing web pages’ content and its relationship to the user’s search query.
The March 2023 core algorithm update has left many website owners and marketers scrambling to understand its impact on their search rankings. Some have seen a dramatic increase in traffic and visibility, while others have experienced a sudden drop in their rankings.
Google has stated that this update does not target any specific industry or type of website, but rather focuses on improving the overall user experience by prioritising high-quality content. The search engine is looking for web pages that provide valuable and relevant information to users, while also meeting their search intent.
To succeed in this new landscape, website owners and marketers need to prioritise the quality of their content and ensure that it is relevant to their target audience. They should also focus on providing a seamless user experience by optimising their site’s speed, mobile responsiveness, and accessibility.
Furthermore, businesses should not rely solely on SEO tactics to drive traffic and visibility but rather invest in a comprehensive digital marketing strategy that incorporates a mix of paid advertising, social media marketing, and content marketing.
The March 2023 core algorithm update is a reminder that Google’s primary goal is to provide the best possible search experience for users. To succeed in this new era of search, website owners and marketers need to prioritise the quality of their content, provide a seamless user experience, and invest in a holistic digital marketing strategy.
About the author
PAUL SMITH - For over 20 years I have worked with businesses, enterprises and brands in Australia, NZ, UK and US to drive digital marketing growth using organic and paid traffic strategies. No fluff or BS, just straight-forward return on investment.
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