Google PageSpeed Insights – take them with a pinch of salt

Google PageSpeed Insights - take them with a pinch of salt

Google PageSpeed Insights – take them with a pinch of salt

We often receive emails from clients concerned with what Google has told them in their PageSpeed Insights. We often listen when Google tells us something, but it can be misleading. Whilst a perfect score on PageSpeed Insights is nice, it’s important to be aware that this is a measure of elements that contribute to a faster speed. But it’s not the entire story.

Speed, i.e the loading time of your site is the most important metric along with its perceived performance. Perceived performance is the measure of how fast a user feels your website is. These two metrics are what counts for user experience and for SEO. When the Google bot crawls your site, it cannot see your “grade”, only your speed.

Keep reading:

www.wp-rocket.me/blog/the-truth-about-google-pagespeed-insights/

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Paul Smith

With more than 25 years of industry experience in the UK, USA and Australia under his belt, Paul Smith is a seasoned professional who will infuse your digital marketing with his wealth of knowledge and expertise. Paul specialises in digital strategy, SEO and data analytics.

Google PageSpeed Insights - take them with a pinch of salt