Google PageSpeed Insights – take them with a pinch of salt

We often receive emails from clients concerned with what Google has told them in their PageSpeed Insights. We often listen when Google tells us something, but it can be misleading. Whilst a perfect score on PageSpeed Insights is nice, it’s important to be aware that this is a measure of elements that contribute to a faster speed. But it’s not the entire story.

Speed, i.e the loading time of your site is the most important metric along with its perceived performance. Perceived performance is the measure of how fast a user feels your website is. These two metrics are what counts for user experience and for SEO. When the Google bot crawls your site, it cannot see your “grade”, only your speed.

Keep reading:

www.wp-rocket.me/blog/the-truth-about-google-pagespeed-insights/

June 28, 2019 By Paul Smith Digital Marketing Essentials

About the author

PAUL SMITH - For over 20 years I have worked with businesses, enterprises and brands in Australia, NZ, UK and US to drive digital marketing growth using organic and paid traffic strategies. No fluff or BS, just straight-forward return on investment.

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Follow @viva_digital

Google Rating

5.0

Viva Digital

5.0

Jayne Waddell

07:28 17 Mar 17

I cannot speak highly enough of Paul for designing my new online shop website and editing my existing. It is everything and more than what I could have wished for. I knew as soon as I spoke with Paul that I didn't want anyone else to do my site. He is helpful, efficient, professional, always contactable and always one step ahead! Above all that he has a genuine interest in helping make your business a success - he is not just a web guy, he is an online business guru - a rarity. Highly recommended. Thank you heaps Paul :)

Mandy Napier

03:16 10 Mar 17

I am so grateful I met Paul who has taken over looking looking after my website and technical aspects. He is very professional, knowledgable and quick to respond. He has given me some great tips and tools to enhance my business and always got back to me quickly. It's wonderful to have piece of mind that my website is in great hands. I can highly recommend Paul for all your website and related work.

Bruce Manning

23:48 12 Mar 17

Hands down Paul is a genius when it comes to web site designs, search engine optimization and Google ad words. Accord could not be happier with the web site as it looks amazing and is now giving the Sunshine Coast locals the opportunity to find us easily and show /educate the potential customer about what we do and more importantly, just how good we are simply by looking through the web site. We consider the web site to be a investment now. This said, I would highly recommend Paul and the team Viva Digital.

Lesley Bench

04:47 08 May 17

Through a recommendation from another Business, Paul and his team of experts from Viva Digital exceeded my expectations in Web Design for my Floral Business "Pink Poppy Florist". This is my first experience regarding a total website revamp, (going in with no knowledge), Paul took over and totally put a awesome package together with very impressive & user friendly results.

Louise O'Brien

06:34 10 Mar 17

I have worked with Paul for well over a year now and he has been an absolute blessing to me and my business and would be lost without him. I have handed over the entire management and security of my website, article writing, Facebook and any other technology requirements to Paul. I highly recommend him. Louise

Jost Sauer

05:12 08 May 17

I highly recommend Paul's web services, I have been working with Paul for a couple of years and he has done some great web design work for me, which really helped me articulate and present my business, and establish a professional online presence which improved the quality of my leads.

Chainbridge Honey Farm

08:15 08 May 17

I always recommend Viva Digital when asked for a tip on the best website and design company I know. Great service, easy to work with and very high quality work at reasonable prices.

Hiren Sanghvi

05:16 09 May 17

Words are not enough. But Paul's process is very clear. Paul has a big focus in listening to my business needs, clearly defining who my customers are and which keywords we need to use to reach them. The way he thinks is always a boost in my business. Very good analysis and designing skills. His skills and dedication towards the project he has taken cant be compared. Highly recommended.

Jeffrey Geldard

22:43 09 May 17

Paul has been very strong in functionality and making my website work. Has been on page 1 google with most search criteria (without paying for SEO) big tick ! He also follows up on issues as fast as he possibly can. He is the framework man with great suggestions to get things working I'm more the idea's / creative that Paul has to work with! Paul created this great DL as part of marketing, and never missing an opportunity........!!!

Doug Dicker

08:15 11 May 17

Paul has been an incredible help with my website. He made it easier to make the correct decisions with a hassle free attitude. There is someone out there who knows how to work out what you need. His name is Smith....PAUL Smith..

Sam Colton

09:08 22 May 17

Viva digital exceeded our expectations. They really understood our needs and came up with amazing creative solutions for our site. Thank you to Paul for your professionalism, proactive approach and ongoing support. Choosing Viva digital to create our website was the best thing we could do and we are grateful for the experience. Eternity Joinery

chris kingsford

18:40 22 May 17

I struggled for years to find high quality web design, Paul Smith & Viva Digital have been a special example of great service and design. I have been in business over 30 years and Paul is the best. Myself, Chris Mennell and Masterclass Driver Training would always recommend Paul Smith and Viva Digital and would like to thank them for all their hard work and achieving such great web results for us. Cheers.

Karen Brodbeck

22:19 22 May 17

Paul at Viva Digital takes the time to listen to our requirements. We appreciate that there is no hard sell he is more than happy to work with our budget and offers great advice. Work is completed on time and we are fully informed. Highly recommend them.

Lisa Fry

03:28 28 May 17

I highly recommend Paul and the team at Viva Digital for website design and function services. He communicates well so that I know what I'm getting and why. He is also very good value for what he provides. I have referred Paul on several occasions as I trust his ability to deliver the goods every time.

Naturopath Amy Kelly

06:34 11 Jul 17

Paul Smith is my "go-to web guru", very knowledgable, super helpful and has helped me out BIG time with my websites and social media. Thank you so much Paul, you make all the hard tech stuff easy!

Alyssa Venning

07:00 21 Aug 17

We have worked with Paul for the last 2 years and cannot recommend his services more. For the un-technical people wanting branding, web design and online marketing, Paul from Viva Digital has a patient, thoughtful and clear approach to meeting your needs. He has been able to talk us though any technical question we have had, and his work is fast and reliable. I highly recommend Paul and Viva Digital for any digital/website needs.

Celebrant Toni Collett JP Qual.

07:09 21 Aug 17

Highly recommend Paul and the team at Viva Digital for website design and services. He is always happy to explain everything so that I know what I'm getting and why. I have referred Paul on a few occasions and will continue to do so as I trust his ability to provide excellent service and is true to his word ..

Kelly Page

23:38 21 Aug 17

Viva Digital is Fantastic, working with Paul was such a positive experience and he made the process of redesigning our website a breeze. He was so helpful with getting our emails sorted and working and the process was very timely. A huge benefit was the response rate, Paul was always quick to respond to my quires and changes and help me out when I needed him! --- Defiantly recommend Viva Digital!!!

Daniel Mcnaughton

09:43 24 Aug 17

Thankyou Paul for taking our company Total Termite & Pest Control to another level with your creative designs, knowledge & understanding of specific references related to promoting a web design that is appealing for my industry. As well as being easily navigated for all people with details retaining to any questions they may have before contacting me or information that they normally would not be able to find out on other sites, it would make them feel more comfortable talking about any particular service from our site. Paul makes it look easy with a high attention to detail & I would recommend him to any body who needs or is just looking at what the require to build there business. so much so that we are going back to him to & have started the process in building up our 2nd business. Again thankyou Paul for putting us out there so that people now know who we are & what we can do for them, it's greatly appreciated. Daniel Total Termite & Pest Control

Jess Roccisano

03:22 29 Sep 17

Paul does amazing work. He set up a fantastic website on our behalf with such a short turnaround time and did it so well. We are still using Paul for ongoing work and he always actions things so quickly for us. I would highly recommend this business.

Brett Kennedy

02:33 31 Oct 17

Clark's Garage has been absolutely thrilled with the work that Viva Digital has put into creating our new website. They put an enormous amount of work in behind the scenes with the SEO side of development and we have already noticed a big difference in our business with more and more enquiries coming in than ever before. We have also been exceedingly grateful that Viva Digital has continued to monitor our websites progress long after the bill has been finalised. We will continue to recommend Viva Digital to other businesses, as we have been very happy with everything they have done.

Paul Anderson

02:18 02 Feb 18

Paul has done a fantastic job on our new website we have a lot of people saying when they come into our shop that they have come in because of our web site . Thanks to Pauls great web site design and ongoing help our business is seeing the benefits. Thanks Paul for all your help definitely 5 star service highiy recommend.

Sheridan Sharpe

03:58 09 Feb 18

We have used Paul to redesign our rebranded health care clinic. Paul was helpful and innovative, and helped design and implement some great changes. We did all this work from interstate, and the standard of service we received was excellent. Paul was professional and attentive, our process was easy and efficient. Would definitely recommend Paul!

Victoria Ferguson

04:08 22 Feb 18

I am absolutely delighted with the brilliant service and results that my business receives from Viva Digital. Just wish I had found them sooner!

Mark Forster

04:54 12 Mar 18

I was refereed to Paul to update my existing web site of ten years. He was very helpful and understanding from the outset particularly as I am not web literate. We discussed what I wanted from the new site and he explained what could be achieved and the time frame involved and when certain actions would take place by google. His follow and ongoing interest is excellent. I would recommend him with his additional adword experts, seo specialist's etc to anyone who wants to get the most from there site at what I believe is a very reasonable investment. Thank you Paul and all the best. Mark

Joss Daly

10:47 14 Mar 18

Paul has been a tremendous mentor in helping me get a website up and running for my new business. He listened to my requests and creatively guided me to get the best look and feel, whilst also offering sound and expert advice to enhance the practicality of my website. Paul used his wealth of past experience to offer huge amounts of technical strategies to help my website run smoothly for myself and my customers. Paul has given also taught me how to independently maintain my website which has given me a lot of confidence moving forward. I can highly recommend Paul, his patience, professionalism and expertise is second to none. I'm very grateful for the excellent website he has constructed for my new business, thank you Paul!

Beau Frith

06:50 16 Mar 18

Paul is next level! I was referred to him by a mutual colleague and he has now developed 2 websites for me and my businesses. Fitting to my schedule with a 'Nothing is an issue' attitude has made my life infinitely easier. I continue to work with Paul because he gets me results. Legend.

Michelle Montgomery

03:27 20 Mar 18

Paul at Viva Digital has been incredibly patient, helpful and efficient in getting two websites up and running for our small businesses. We definitely wouldn't have been able to grow, maintain and expand our customer base and sales without him. Can't recommend him highly enough all website design, branding, SEO and online marketing needs.

Christine Kearton

22:09 12 Apr 18

I have dealt with a number of different web designers in the past and Paul definitely stands out as the most helpful and most responsive. Paul takes the time to understand your needs and deliver the best outcome. Our firm is very happy with his service and delivery. I highly recommend Paul from wherever you live.

James Livingstone

04:01 26 Jun 18

I would recommend Paul to anyone! He works with you to understand your industry, your needs and what is going to give you the best return. He is incredibly intelligent and his input is always insightful and helpful. I have worked with a number of people in this field but Paul stands alone in my experience. Five stars... 10/10

Clayton Storey

09:01 26 Jun 18

VivaDigital is my go to for anything SEO and has provided first class web solutions for me and my company for years now. I wouldn't go anywhere else. Friendly service, quick turn around and highly skilled. I recommend VivaDigital to everyone in my network.

Miriam Livingstone

21:14 26 Jun 18

Always a pleasure to deal with, friendly and polite with clear communication and fabulous results! Wouldn’t hesitate to recommend him!

Christine Spink

07:19 27 Jun 18

Paul and his team have been extremely helpful and diligent. Always forward thinking. I cannot recommend Viva Digital highly enough. We are extremely happy with the team have created for us.

Tiana Jade

02:46 19 Jul 18

Love Paul's work! He is incredibly easy to work with, super fast response time and always happy to help not matter your skill level. 10/10 would recommend!

Jess Milsom

04:17 06 Sep 18

Paul is Fabulous. Super knowledgeable and an absolute pleasure to work with. I would not have ANY hesitation recommending him to anyone.

Ann Donnarumma

06:36 19 Oct 18

Paul is great to work with a wealth of knowledge and makes a real difference to your businesses bottom line. Would highly recommend.

natalie fewings

00:38 06 Feb 19

I would like to leave a 5 star review even though I have not used there services. I recently contacted Viva Digital with questions about my current site, although this was something they could not help with, Paul's customer service went above and beyond. He answered my questions and put me in-touch with someone that could help. So I would just like to say a huge thank you for taking the time out to help me and in future I know who to contact first.

Jeremy Harmon

02:21 12 Feb 19

What can I say about Paul and the Viva Digital Team? After trying numerous other digital providers, this was like reaching an oasis after being in the desert. Paul knows his stuff, he is efficient, friendly and I really felt his concern and care for our individual situation. There is nothing more I could ask for and I can thankfully now say I have ended the search for a reliable long-term partner for all our digital marketing needs!

Maroochy RSL

00:40 13 Feb 19

It's such a relief to have found a digital/social/development/paid search/design/everything agency on the coast that is run by someone with fantastic communication, integrity, openess and true technical ability (not just big words and no results). I have engaged several agencies previously who sound great on paper and talk themselves up in person to get your work, then don't deliver on results, deadlines or technical ability. Paul (the owner of Viva) outsources various specialities like SEO and paid search to the best in the industry but remains your first point of contact and keeps you updated on progress, results, costings and delivery deadlines. It's a pleasure working with Viva and due to the transparency of his way of working, projects usually come in cheaper than quoted and the results are better than promised. A breath of fresh air!

Real 3D

00:03 21 Feb 19

Paul has spent the time to patiently listen to my many requirements. He has worked with me through the entire process to bring my company into the online social media arena. I would highly recommend his services and support.

Sara Whybird

02:03 09 May 19

Exceptional service, Paul really knows what he is doing and goes above and beyond.

Aaron Ng

00:28 23 May 19

Genuine experts in the digital space who use years of tried and tested strategies and tactics to get phenomenal results for clients.

Mary Mumford

03:59 21 Jun 19

Fantastic service and expert technical knowledge. Viva Digital brought our business website up to date including social media marketing. Highly recommended .

Jacqui McCarthy

02:31 01 Aug 19

Viva Digital are efficient, effective and delightful to work with. They're always willing to go above-and-beyond to help, are constantly thinking of new opportunities to grow our business, and put our goals at the heart of any strategy they develop. We have a true partnership that's been growing for the last 4 years and will continue long into the future.

Janene Balea

04:14 16 Aug 19

Viva Digital are true digital experts with a team that is knowledgeable, effective and efficient - offering clients great value for money and unrivalled client support

Ian Baker

10:20 20 Aug 19

Viva Digital have been outstanding to deal with throughout the entire web development and launch process. Their ongoing support, product and industry knowledge is unsurpassed. Ian

Suncoast Fencing

23:10 16 Oct 19

Paul has been an absolute pleasure to work with every step of the way. With both the web design as well as all of our digital advertising. He is very prompt and professional and we would recommend him to anyone looking at improving thier online presence and advertising.

Downtown Caloundra

06:43 17 Oct 19

Viva Digital assist with our website collateral and have a deep understanding of SEO. It is a pleasure working with Paul and his team.

Sarah Watts

01:12 18 Oct 19

We found Paul and his team to be very professional, efficient and friendly. We have been very happy with the results of the website build and ongoing support. Highly recommended.

Rent 2 Own Cars

04:09 24 Feb 20

After using other SEO companies with mediocre results and baffling reports I was recommended to Paul and his team at Viva Digital, the personalised service and being able to have face to face meetings has been invaluable and their knowledge has achieved us results that have more than blown every other company we have used clean of the map, cannot recommend these guys highly enough

Magda Hunt

04:16 21 Oct 20

Paul and his team can take a simple concept and create a campaign that is perfectly suited to your needs. His expert knowledge and flexible nature, makes him a pleasure to deal with and he always produces impressive results.

Michael Barnett

09:25 06 Nov 20

Have worked with Viva Digital for a number of years and have always found Paul very professional and responsive to any IT issues we have had. Excellent design service and extremely good value. The recent upgrade of our email system was seamless and Paul couldn't have been more helpful. Would highly recommend.

Rachelle Baker

20:52 12 Nov 20

Paul & his team at Viva Digital are professionals & specialists in their field. Viva take the time help us navigate through the digital process as we continue to grow and develop our business. Would highly recommend :)

Shannon Garson

00:53 29 Jan 21

I love working with Viva digital.I've been working with Paul on my website for years and it has been 100% positive. Excellent communication especially for people who are internet beginners. He has given me great advice and is very generous with his time.

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