Important Updates to Google Ads
Google PageSpeed Insights – take them with a pinch of salt
We often receive emails from clients concerned with what Google has told them in their PageSpeed Insights. We often listen when Google tells us something, but it can be misleading. Whilst a perfect score on PageSpeed Insights is nice, it’s important to be aware that this is a measure of elements that contribute to a faster speed. But it’s not the entire story.
Speed, i.e the loading time of your site is the most important metric along with its perceived performance. Perceived performance is the measure of how fast a user feels your website is. These two metrics are what counts for user experience and for SEO. When the Google bot crawls your site, it cannot see your “grade”, only your speed.
Keep reading:
www.wp-rocket.me/blog/the-truth-about-google-pagespeed-insights/
About the author
PAUL SMITH - For over 20 years I have worked with businesses, enterprises and brands in Australia, NZ, UK and US to drive digital marketing growth using organic and paid traffic strategies. No fluff or BS, just straight-forward return on investment.
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