Google Chrome will soon show security warnings on non-HTTPS – how will it affect you?

21 August 2017

Google Chrome will soon show security warnings on non-HTTPS – how will it affect you?

Have you recently had an email alert from Google Search Console highlighting that your website may have a possible security issue? If you operate an e-commerce website, or even if you use tools like Google Shopping or Adwords, it’s imperative that you have an SSL for your site. Likewise, even if your website doesn’t sell online to customers.

Google’s message states that starting October 2017, Google Chrome will show a “NOT SECURE” warning when users enter text in a contact form on a standard HTTP page. The new warning is part of a long-term plan to mark all pages served over HTTP as “not secure”.

Since April this year, Chrome has been protecting credit card fields and passwords on sites that don’t run HTTPS but now Google are increasing this security to cover an even wider range.

What does this mean for you?

You should now take steps to protect your website contact form or a form that your customer uses to subscribe to your email marketing list. Google recommends that even if no customer-specific data is captured, your website should be protected, which in effect makes good sense, as it makes your customers feel safe when using your site.

If your site doesn’t have an SSL Certificate, visitors to your page will be warned about it with additional security warnings highlighted in the Chrome browser toolbar, which may deter them from progressing further with their page views, losing you customers and sales.

Don’t worry – we can help!

We’d recommend that you attend to this sooner, rather than leaving it till after October when your site will display insecure messages. To resolve this security issue, we can help you to install an SSL certificate to provide protection and for your website to be migrated to HTTPS rather than the unsecured HTTP version. By doing this upgrade the “Not Secure” warning will not appear on your site when users on the Chrome browser visit. Other file URLs and Image Links will also need to be changed to support the new security settings.

Please get in touch and we’ll be happy to help you move to HTTPS.

If you need any help or advice for your own digital strategy, simply get in touch! You can also follow Viva Digital on Facebook to receive regular news, tips and how-tos in your feed. Thanks for reading.

Picture of Paul Smith

Paul Smith

With more than 20 years of industry experience in the UK, USA and Australia under his belt, Paul Smith is a seasoned professional who will infuse your digital marketing with his wealth of knowledge and expertise. Paul specialises in digital strategy, SEO and data analytics.

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