Services provided: Branding, CRO, Web Design, SEO, Google Ads, Facebook Ads, Email Marketing & Content
We take immense pride in our ability to build businesses from scratch and drive their success through comprehensive digital marketing strategies. In this case study, we showcase our exceptional collaboration with Maleny Black Angus Beef, a leading provider of premium grass-fed beef online. Through our expertise and dedication, we have helped Maleny Black Angus Beef achieve remarkable milestones and establish themselves as an industry leader.
Consistent Year-on-Year Growth
From its humble beginnings, Maleny Black Angus Beef relied on Viva Digital’s digital marketing expertise to cultivate consistent year-on-year growth. By developing a holistic strategy tailored to their unique business, we ensured their online presence stood out amidst competition. Through a combination of targeted advertising, organic traffic optimisation, and strategic brand positioning, we have played a pivotal role in nurturing their growth and driving sustainable success.
Exceptional Return on Advertising Spend (ROAS) in Google Ads
To maximiSe Maleny Black Angus Beef’s online visibility and drive conversions, we executed a highly effective Google Ads campaign. Our strategic approach, meticulous keyword research, and continuous campaign optimisation resulted in an exceptional return on advertising spend. Achieving a massive ROAS of 3000% exemplifies our ability to deliver tangible results and generate substantial returns for our clients.
Dominating Top Search Terms
Through our rigorous search engine optimisation (SEO) efforts, we ensured that Maleny Black Angus Beef achieved first position for their top search terms. By optimising their website’s structure, content, and meta tags, we propelled them to the top of search engine rankings. This prime visibility not only drives targeted traffic to their website but also establishes their brand as the go-to source for premium grass-fed beef.
Outstanding Return on Advertising Spend (ROAS) in Facebook Ads
In addition to Google Ads, our team executed a highly successful Facebook Ads campaign for Maleny Black Angus Beef. Through meticulous audience targeting, compelling ad creatives, and continuous optimisation, we achieved an exceptional return on advertising spend. With a ROAS of 2500%, we delivered significant value to the client, enabling them to reach a wider audience and maximise their revenue potential on the Facebook platform.
Power of Organic Traffic
Our strategic approach to search engine optimisation has paid dividends for Maleny Black Angus Beef. Organic free traffic now accounts for a staggering 60% of all their sales. By consistently optimising their website, crafting high-quality content, and nurturing their online presence, we have attracted a highly engaged audience and transformed organic traffic into valuable conversions. This achievement showcases the power of a well-executed SEO strategy in driving business growth.
Establishing Industry Leadership
Through our comprehensive digital marketing efforts, we have played a crucial role in developing the Maleny Black Angus Beef brand to the point of becoming an industry leader. By positioning them as a trusted source for premium grass-fed beef, we have built a strong brand reputation and fostered customer loyalty. Our strategic initiatives, combined with the client’s commitment to quality, have solidified their position at the forefront of the industry.
The partnership between Maleny Black Angus Beef and Viva Digital has resulted in extraordinary digital marketing success. By helping build the business from scratch, achieving exceptional returns on advertising spend, dominating search engine rankings, and driving organic free traffic, we have established Maleny Black Angus Beef as an industry leader. If you are seeking exceptional digital marketing solutions to elevate your brand and achieve remarkable growth, contact Viva Digital today.
Viva Digital are efficient, effective and delightful to work with. They’re always willing to go above-and-beyond to help, are constantly thinking of new opportunities to grow our business, and put our goals at the heart of any strategy they develop. We have a true partnership that’s been growing for the last nine years and will continue long into the future.
Jacqui McCarthy, Marketing Manager