Digital Marketing for Dentists
Digital Marketing Sunshine Coast & Brisbane for Dentists
Across the Sunshine Coast and Brisbane, most new dental patients start with a Google search rather than a recommendation, so a practice that’s hard to find online loses enquiries to the clinic that shows up first. Viva Digital builds the SEO and Google Ads campaigns that get dental practices found, along with the conversion rate optimisation that turns those searches into more website traffic and sales calls.
A TAILORED DIGITAL MARKETING SERVICE
Every dental practice has a different mix of general, cosmetic and specialist work, so a marketing plan copied from another clinic usually leaves gaps.
We start by learning what your practice actually offers and who it’s trying to attract, before recommending anything, then bring together SEO, paid advertising and conversion rate optimisation around that instead of a one-size-fits-all package.
COMPREHENSIVE SEO
Because most online experiences begin with a search, if you’re not ranking well on search engines like Google, your customers will simply be unaware that you exist. You rely heavily on local customers, and the vast majority of those customers will search online first. As a result, digital marketing for dentists necessitates a more specialised service.
SEO is the process of optimising your website, landing pages, and blog posts so that they appear higher in search results. However, determining which keywords and searches you should rank for in order to achieve the desired result is an important part of this process. Our SEO professionals are skilled at identifying the best ranking opportunities for your company.
To increase your online visibility to customers, we employ a combination of on-page, off-page, and technical SEO activities. Most importantly, we work to understand your target audience, which means that the keyword research that underpins our SEO work is always aimed at attracting the right customers to your website.
GOOGLE ADS
Using Google Ads is an excellent way to increase your company’s revenue. However, it must be done correctly and with your company’s goals in mind. We are your go-to experts for running successful Google Ad campaigns that reach the right people.
This method is intended to drive more customers to your website at precisely the right time. Customers who click on a Google Ad for dentists are usually ready to hire a dentist right away, so it’s a great way to increase sales calls quickly.
FACEBOOK ADS
Facebook, like Google Ads, provides a targeted advertising service that can assist you in reaching an audience. Facebook makes it easy to run your own campaigns, but if you don’t have the right skills and expertise, you could end up wasting a lot of money.
Our team of experts can navigate Facebook advertising to ensure you get the most bang for your buck. We accomplish this by carefully designing strategies that target the right type of audience.
INCREASING CONVERSION RATES
If you’re getting a lot of website traffic but not a lot of phone calls, something is wrong. In general, this indicates that there are issues with your website that are preventing customers from making that phone call. Conversion rate optimisation is all about resolving that issue.
We give your visitors more incentive to take action by optimising our website and landing pages for conversion, such as sending an email enquiry or calling you right away for a booking. This is an important aspect of digital marketing for dentists because there is nothing worse than losing customers because of a poorly converting website or landing page.
FOR THE BEST DIGITAL MARKETING FOR DENTISTS, CONTACT VIVA DIGITAL
If you want to get your name out there and compete effectively online, you need a digital marketing team that understands your industry. Viva Digital bases our marketing strategy solely on your needs and goals. Contact our team today if you want more website traffic, more sales calls, or simply a stronger online brand presence.
Book a 30 minute discovery call
Schedule a free 30-minute consultation with Viva Digital’s digital marketing strategist, Paul Smith. He will assist you in identifying new opportunities to increase your company’s website traffic and leads.
Simply complete the new enquiry form, and Paul will get back to you as soon as possible.