Definite Marketing Don’ts
When you start your online marketing campaigns, or you decide to revamp your existing efforts, then you might adopt a scattershot approach. You’ll hop onto as many platforms as you can, simply because you can, for example. This is actually one of the biggest don’ts there is…
Don’t do it just because you can
Digital marketing is cheap, sometimes free, and can produce immediate results. These factors can make you want to do everything possible, but this can actually waste your time. You’re looking for efficiency, not burn-out! Pare down the number of platforms you’re on; don’t bother coming up with a great new Instagram campaign if your followers don’t use it. Head for the platforms and channels that you know work well.
Don’t assume that one size fits all
If you do use a few channels in your marketing, then the temptation is to splash all your content across all of them. This is a mistake, because someone who uses Twitter is likely to just want a rapid response rather than a link to a video. The video is best-placed on Facebook. You also need to remember who’s prevalent on which channel, so long-form articles go to LinkedIn and arty photos to Instagram.
Don’t forget the old-fashioned ways
With all these vines, embeds, GIFs and Facebook Live gubbins floating around it’s easy to get lost in this brave new world. By all means, use the new tools at your disposal, but don’t forget the power of a well-crafted email or even physical mailshot.
Don’t ignorethe data
Possibly the biggest and best benefit of digital marketing is the fact that you can track and monitor every contact point you have with your audience. You can use this data to create an accurate profile of your audience before you even start your newest campaign. You should build in this image into every element of your marketing campaigns, then check its effectiveness and accuracy as you go, tweaking it as necessary.
