Important Updates to Google Ads Google has always been committed to giving its users choice and control over the advertisements they see on any Google platform, as well as the ability to find out more about the advertisers themselves. To this end, Google has offered tools like Ad Settings, so users can change and control…
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Why Do Google Ads Reps Keep Calling? Over the past couple of years we have seen a massive increase in cold calls from Google Ads ‘representatives’ to our own clients. It can be confusing and indeed worrying when you are contacted directly by Google to review the performance of your account. Rob Betis has created…
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5 Benefits of Working With a Small Digital Marketing Agency Nowadays, in 2019, there are over 4.4 billion internet users. With such a big audience just one click away, the question isn’t if you should include digital marketing in your business plan, but how you can do so. There are many options available, from hiring an in-house team to…
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How to Choose a Digital Marketing Agency Choosing a digital marketing agency can feel like a minefield. There’s certainly plenty out there, but they’re definitely not all created equal. Agencies may spruik their proven track record, but they could be a nightmare to deal with. Conversely, you might find some great communicators out there who…
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The Importance of Terms & Conditions and a Privacy Policy for Your Website You might wonder whether you really need a terms and conditions agreement on your website or not. You’re not legally obligated to provide T&Cs, but it’s strongly recommended because it gives you more control over who uses your site and services, as…
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Five Simple Tips to Encourage Customers to Write Positive Reviews It’s the ultimate conundrum for marketers and online businesses. We know that most people (at least 60% and as much as 90%, according to several studies) read online reviews before buying. However most people don’t bother to leave a review themselves. People are generally only…
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Cross-platform mobile development in 2019 No one wants to do the same work twice. The industry has been looking for a way to develop one app for iOS and Android instead of two for a long time. No solution to make it a reality has been successful so far. However, three new frameworks have been…
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Diversify Your Marketing – Online, Social, Offline All investors know that diversification is vital to a healthy portfolio, but many business owners don’t apply this wisdom to the investments they make in their marketing, especially their digital marketing. Most people understand digital marketing to be anything like email, social media sites, search engines and localised…
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Google PageSpeed Insights – take them with a pinch of salt We often receive emails from clients concerned with what Google has told them in their PageSpeed Insights. We often listen when Google tells us something, but it can be misleading. Whilst a perfect score on PageSpeed Insights is nice, it’s important to be aware…
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Best Digital Marketing Tricks for Microbusinesses As a microbusiness owner you’ll always be looking for effective marketing ideas that aren’t going to ruin you financially. There’s loads of ideas and tips, but this in itself can be problematic as it’s a case of so many choices, so little time. Here are seven of the best…
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