Ausmar Homes, a leading builder on the Sunshine Coast, Brisbane, and Gympie, partnered with Viva Digital to enhance their online marketing performance and sell more homes. In collaboration with Primal Agency, which spearheaded the overarching marketing strategy, Viva Digital implemented targeted digital solutions that delivered exceptional results.
Challenges
Ausmar Homes faced a highly competitive market where standing out required innovative approaches to digital advertising and SEO. Rising costs per lead and a need for greater visibility in organic search were key challenges they sought to overcome.
Our Approach
Working closely with Primal Agency, Viva Digital focused on two primary areas to achieve the desired objectives:
- Google Ads Performance Optimisation
- Conducted a comprehensive audit of Ausmar Homes’ existing campaigns to identify inefficiencies.
- Reworked ad copy to focus on the target audience’s specific needs, emphasising affordability, design flexibility, and key geographic locations.
- Restructured campaigns with refined keyword targeting, advanced audience segmentation, and optimised bidding strategies to maximise return on investment.
- Search Engine Optimisation (SEO)
- Implemented technical SEO improvements to the website for faster load times and improved user experience.
- Built a robust content strategy, including blog posts and landing pages targeting location-specific and high-intent keywords.
- Acquired quality backlinks from relevant, high-authority websites to enhance search engine rankings.
Results
Over the course of the campaign, the results exceeded expectations:
- Cost per Lead Reduced by 50% in Google Ads
By refining campaign structures and ad targeting, we halved the cost per lead in just six months, enabling Ausmar Homes to generate more enquiries without increasing their ad spend. - Organic Traffic Increased by 40%
Over 18 months, our SEO strategy drove significant growth in organic traffic, helping Ausmar Homes attract more high-intent visitors to their website.
The Impact
The combined efforts of Viva Digital and Primal Agency equipped Ausmar Homes with a robust digital presence, enabling them to sell more homes while controlling marketing costs. The campaign demonstrates how collaboration and a tailored strategy can drive success in a competitive industry.
