Boost Your Local SEO with Regular Google Reviews

24 May 2024

One crucial factor often overlooked is the recency of your Google Reviews. This metric, known as review recency, significantly impacts your business’s ranking in local search results. Understanding and leveraging this factor can give your business the competitive edge it needs.

Why Review Recency Matters

The concept of review recency is straightforward: consistently receiving new reviews can enhance your search rankings. Businesses that ceased to receive reviews saw a decline in their rankings. Conversely, when they resumed collecting reviews, their rankings improved. This pattern underscores the importance of maintaining a steady flow of recent reviews.

How Many Reviews Do You Need?

Determining the optimal number of reviews isn’t a one-size-fits-all situation. Instead, it requires a strategic look at your competition. Here’s a simple guideline:

  • Analyse Competitors: Start by evaluating how many reviews your competitors receive monthly. This sets a benchmark.
  • Match and Exceed: Aim to match and ideally exceed this number. For instance, if a competitor receives one review per month, strive for two. If they receive four, aim for five. The goal is to stay ahead, thereby positioning your business favourably in Google’s algorithm.

Practical Steps to Gather Reviews

  1. Ask for Reviews: Encourage satisfied customers to leave reviews. This can be done through follow-up emails, thank-you notes, or even in-person requests.
  2. Simplify the Process: Make it easy for customers to leave reviews by providing direct links to your Google review page.
  3. Respond to Reviews: Engage with customers by responding to their reviews. This not only shows appreciation but also encourages others to share their experiences.

Benefits Beyond Rankings

Consistent reviews offer more than just improved rankings. They build trust and credibility, showcasing real, recent customer experiences. This social proof can influence potential customers’ decisions, driving more business your way.

Incorporating review recency into your local SEO strategy is not just beneficial—it’s essential. By consistently securing new reviews and outpacing your competitors, you can enhance your search rankings and attract more customers. Stay proactive, engage with your customers, and watch your business climb the local search results.

If you need any help or advice for your own digital strategy, simply get in touch! You can also follow Viva Digital on Facebook to receive regular news, tips and how-tos in your feed. Thanks for reading.

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Paul Smith

With more than 20 years of industry experience in the UK, USA and Australia under his belt, Paul Smith is a seasoned professional who will infuse your digital marketing with his wealth of knowledge and expertise. Paul specialises in digital strategy, SEO and data analytics.