Paul Smith

Boost Your Local SEO with Regular Google Reviews

One crucial factor often overlooked is the recency of your Google Reviews. This metric, known as review recency, significantly impacts your business’s ranking in local search results. Understanding and leveraging this factor can give your business the competitive edge it needs. Why Review Recency Matters The concept of review recency is straightforward: consistently receiving new…

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Exploring the Role of AI in Personalised Marketing Campaigns

Look at the mutual relations between artificial intelligence and personalised marketing on Sunshine Coast, Australia. Realise how AI controlled strategies can possibly lead to higher involvement rates, increased brand presence and a lot of business entities in this active sea-side community. Start with understanding the fresh trends, case studies as well as insights that will…

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An avalanche of leads for The Basketball Lab

Client Overview The Basketball Lab, based in Brisbane, Queensland, is a premier facility dedicated to basketball enthusiasts seeking to elevate their game through scientifically backed training programmes. Recognised for their innovative approach, they aimed to expand their community by attracting new members. Their journey led them to partner with Viva Digital for a comprehensive paid…

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Mandatory Disclosure for AI-Generated Content on YouTube

Navigating the Waters of Authenticity and Innovation In an era where artificial intelligence (AI) is increasingly blurring the lines between reality and fabrication, YouTube has taken a significant step forward in ensuring transparency and authenticity on its platform. The video-sharing giant has introduced a new policy mandating the disclosure of AI-generated content by its creators.…

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