Paul Smith

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Microsoft June 2024 Update: What You Need to Know for Bing Ads

Wishing to reach new customers as well as increase your online presence on the Sunshine Coast? Then look no more. Bing Ads is here! Microsoft recently launched a group of exciting innovations intended to help advertisers like you achieve even better results from their campaigns. In this blog, we’ll explain all that Sunshine Coast business…

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Supercharge Your Google Business Profile Ranking

Understanding how to optimise your Google Business Profile is crucial for small business owners. Through years of experience and countless success stories, certain features have been identified as key to achieving higher rankings on Google Maps. Here’s a comprehensive guide to these essential features that will help your business soar to the top. 1. Business…

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Local PPC Campaigns: How to Attract Sunshine Coast Customers
Local PPC Campaigns: How to Attract Sunshine Coast Customers

One way of increasing your visibility and customer engagement is through Pay-Per-Click (PPC) campaigns for the Sunshine Coast community. With more people depending on online searches, making use of PPC campaigns ensures that local searchers can easily find you when they want to purchase your product or service. You can drive highly targeted traffic to…

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The Future of CRO: Trends to Watch for Sunshine Coast Businesses
The Future of CRO: Trends to Watch for Sunshine Coast Businesses

Businesses looking to maximise their online potential in the dynamic digital landscape have been giving Conversion Rate Optimisation (CRO) special attention. Among other Australian cities, Sunshine Coast businesses can use the latest CRO trends to improve their digital marketing strategies and make significant growth. Given that consumer behaviours and technology are evolving, it is necessary…

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Google June 2024 Core Update: What You Need to Know

Understanding Google’s Latest Efforts to Combat Spam In June 2024, Google rolled out a significant spam update aimed at enhancing the quality of search results. This update continues Google’s ongoing battle against spammy content, ensuring that users receive the most relevant and trustworthy information. Here’s a detailed look at what this update entails and how…

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Trends Shaping the Future of Mobile Application Development
Trends Shaping the Future of Mobile Application Development

Mobile apps have become very important in today’s computer age, guiding how we get information, work, buy, or entertain ourselves. In addition to this, the evolving trends in mobile app development are also influenced by developments in artificial intelligence (AI), augmented reality (AR), and other cutting-edge technologies. Through AI-powered chatbots and personal assistants, user experiences…

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Boost Your Local SEO with Regular Google Reviews

One crucial factor often overlooked is the recency of your Google Reviews. This metric, known as review recency, significantly impacts your business’s ranking in local search results. Understanding and leveraging this factor can give your business the competitive edge it needs. Why Review Recency Matters The concept of review recency is straightforward: consistently receiving new…

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