Paul Smith

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Exploring the Role of AI in Personalised Marketing Campaigns

Look at the mutual relations between artificial intelligence and personalised marketing on Sunshine Coast, Australia. Realise how AI controlled strategies can possibly lead to higher involvement rates, increased brand presence and a lot of business entities in this active sea-side community. Start with understanding the fresh trends, case studies as well as insights that will…

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An avalanche of leads for The Basketball Lab

Client Overview The Basketball Lab, based in Brisbane, Queensland, is a premier facility dedicated to basketball enthusiasts seeking to elevate their game through scientifically backed training programmes. Recognised for their innovative approach, they aimed to expand their community by attracting new members. Their journey led them to partner with Viva Digital for a comprehensive paid…

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Mandatory Disclosure for AI-Generated Content on YouTube

Navigating the Waters of Authenticity and Innovation In an era where artificial intelligence (AI) is increasingly blurring the lines between reality and fabrication, YouTube has taken a significant step forward in ensuring transparency and authenticity on its platform. The video-sharing giant has introduced a new policy mandating the disclosure of AI-generated content by its creators.…

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Local SEO Strategies for Small Businesses

Our small businesses are the lifeblood of our communities nestled in the scenic beauty of Sunshine Coast. Every place, from Caloundra’s narrow streets to swanky Mooloolaba holds its own unique mix of wonders awaiting discovery. However, when it comes to success in a constantly changing online world, local SEO is the determination. Imagine this; a…

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Google’s March 2024 Core Update: What You Need to Know

In this blog post, we analyse Google’s March 2024 core update, popularly known as the “helpful content update,” which has brought about a stir in the SEO world. Here is what you need to know. Google is starting to emphasise human created, high-quality content over AI-generated ones. Websites that depend on AI-generated material face deindexing…

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Google Unveils New Search Quality Enhancements with March 2024 Core Update

Google’s Latest Strides in Search Excellence Google has once again raised the bar with its March 2024 core update, introducing significant enhancements to its search quality. This monumental update, coupled with multiple spam updates, is set to redefine user search experiences, underscoring Google’s unwavering commitment to delivering unparalleled accuracy, relevancy, and user satisfaction. This article…

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Google Introduces New Carousel Rich Result for Enhanced Search Experience

Enhancing Search Experience with Google’s Latest Feature Google has once again stepped up its game in providing users with an enriched search experience by announcing a brand-new feature – the Carousel Rich Result. This innovative addition promises to revolutionise the way users interact with search results, offering a visually captivating and informative format that facilitates…

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Protect Yourself from Facebook Ads & Google Ad Scams

Don’t Fall for Email Scams: Tips to Stay Safe on Facebook and Google Scammers are getting more creative in their attempts to defraud unsuspecting users. Two popular platforms, Facebook and Google Ads, have become hotspots for scammers to prey on users. Here are some essential tips to protect yourself from falling victim to Facebook and…

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