For years, Siri has been the default voice assistant for millions of iPhone users. Asking Siri to set a timer, send a message or check the weather became part of everyday life.
But this September, Apple is delivering the biggest upgrade to Siri since its launch in 2011.
Arriving as part of the next iOS update, the new AI-powered Siri has been completely rebuilt with generative artificial intelligence, putting it into direct competition with ChatGPT. It’s one of the most significant changes Apple has made to the iPhone experience in years.
So, is Apple’s new Siri finally good enough to replace ChatGPT?
The short answer is no – but that’s not necessarily a bad thing.
Siri is becoming much smarter
The original Siri was designed around simple commands.
“Call Mum.”
“Set an alarm.”
“Play my workout playlist.”
It worked well for everyday tasks but often struggled with more complex questions or conversations.
The new Siri changes that completely.
From September, iPhone users updating to the latest version of iOS will be able to have far more natural conversations with Siri. It can understand context across multiple questions, interpret more complicated requests and respond in a much more human way than previous versions.
More importantly, Siri now has a much deeper understanding of your iPhone.
It can find information across your apps, emails, messages, calendar, reminders and photos without you needing to remember exactly where something is stored.
For Apple users, that’s a huge leap forward.
ChatGPT is still the better thinking partner
While Siri has become significantly more intelligent, ChatGPT continues to lead when it comes to creating, analysing and explaining information.
If you need help writing:
- Website content
- Marketing campaigns
- Blog articles
- Business strategies
- Emails
- Reports
ChatGPT remains one of the most capable AI assistants available.
It can also help with coding, data analysis, brainstorming, research and problem-solving at a level that Siri isn’t designed to match.
That’s because the two products have different goals.
Siri is built to help you use your Apple devices.
ChatGPT is built to help you think, create and work more efficiently.
Siri’s biggest advantage
Apple controls both the hardware and the software.
That means Siri can do things that other AI assistants simply can’t.
Imagine asking:
“What time does Mum’s flight arrive?”
Siri can locate the booking information from your messages, check the latest flight status and give you the updated arrival time.
Or saying:
“Find the PDF Mark sent me last Tuesday.”
Rather than searching manually through folders or emails, Siri understands the context and retrieves the correct document.
This level of integration is where Apple’s AI has a genuine competitive advantage.
Where ChatGPT still comes out on top
When it comes to reasoning, creativity and long-form responses, ChatGPT still has the edge.
It produces more detailed explanations, stronger written content and better structured responses for professional work.
If your day involves:
- Digital marketing
- SEO
- Copywriting
- Business planning
- Programming
- Research
- Content creation
You’ll almost certainly find ChatGPT to be the more powerful tool.
It’s like having an intelligent colleague available whenever you need one.
Privacy remains one of Apple’s strengths
Apple has always positioned privacy as one of its biggest priorities, and its AI strategy follows the same philosophy.
Many requests are processed directly on your device, reducing the amount of personal information that needs to leave your iPhone.
For businesses and individuals who are concerned about privacy, that’s an attractive feature.
Which AI should you choose?
For most people, there isn’t a single winner.
Instead, the two AI assistants complement each other remarkably well.
Use Siri for:
- Managing your day
- Finding files
- Controlling your iPhone
- Setting reminders
- Sending messages
- Accessing information stored on your Apple devices
Use ChatGPT for:
- Writing content
- Brainstorming ideas
- Marketing
- Research
- Learning
- Business planning
- Analysing information
Each excels in different areas.
The future of AI is working together
The arrival of Apple’s new Siri this September shows just how quickly artificial intelligence is evolving.
Rather than replacing ChatGPT, Apple’s new AI assistant fills a different role. Siri is becoming a smarter personal assistant that lives inside your iPhone, while ChatGPT remains the go-to platform for creativity, productivity and problem-solving.
For businesses, marketers and professionals, the biggest gains will come from using both tools together.
At Viva Digital, we’ve already integrated AI into many aspects of our daily workflow – from content creation and campaign planning to SEO, reporting and strategy. Apple’s new Siri will make everyday tasks even more seamless, while ChatGPT continues to be our preferred tool for deeper thinking and creating high-quality marketing content.
The future isn’t about choosing one AI over another. It’s about knowing which tool is best suited to the task in front of you.
