5 Benefits of Working With a Small Digital Marketing Agency
Nowadays, in 2019, there are over 4.4 billion internet users.
With such a big audience just one click away, the question isn’t if you should include digital marketing in your business plan, but how you can do so. There are many options available, from hiring an in-house team to working with freelancers or partnering up with a marketing agency.
If you’re leaning towards the last option, but don’t know exactly what type of agency you should hire, we have some advice you might find useful.
Keep reading and learn all the perks of working with a small digital marketing agency!
1. You Build a Closer Relationship with the Marketing Agency
Big marketing agencies have many different clients and, as such, it becomes difficult to give special attention to each one of them. Many times, it means that they provide the minimum level of services to each and the client-agency relationship doesn’t grow.
With a small agency, this isn’t a problem. Since they have a small group of clients, they can truly focus on each project from each client.
You’ll find a small agency available a lot more often than a big one, which means you can build a closer, stronger relationship and create the perfect workflow for both parts.
2. The Turnaround Time Is Faster
You know by now that small agencies have the opportunity to truly focus on each project they have in hands.
Since they don’t tend to have many, they can more easily manage their time and divide it per project, decreasing the turnaround time. With a small agency, your deadlines will be met and you don’t have to worry about hurrying projects.
3. It’s More Affordable
A small agency has fewer employees, which means they spend less on salaries and resources. Plus, they can rent a smaller office, which typically means a lower rent.
Consequently, they can offer more affordable prices to their prospective clients. So if you’re on a tight budget, small is the way to go!
4. There’s More Flexibility
A smaller agency has a smaller hierarchy. Some even abandon the concept of a company hierarchy altogether.
Since there’s more freedom within the team and the agency procedures aren’t as stiff, there’s more flexibility in your work relationship and it’s easier for changes to be applied during a project.
5. You Grow Together as Businesses
This last benefit is strongly connected to the first one. Working with a small agency means you build a strong relationship and you might even become partners for years to come.
As the years go by, you understand each other’s company culture, which will improve the workflow and maximize all the benefits we just listed.
Small Doesn’t Mean Unexperienced
Some people automatically believe that a small agency is an agency of newbies but often that isn’t the case.
Rather, when you hire a small marketing agency, you’ll find a group of experienced professionals who have the time and resources to turn your project ideas into reality and give you full support every step of the way.